A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It gives a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector.
Contents
Introduction; Part I ''" Shaping Forces: Ch 1 Economics and Technology; Ch 2 Policy and Law; Part II ''" Production Perspectives: Ch 3 Music as Product; Ch 4 Musicians; Ch 5 Music Brands; Ch 6 Music Brand; Part III Consumption Perspectives; Ch 7 Music Consumption; Ch 8 Music, Fans and Fandom; Ch 9 Music and Community; Part IV Music Marketspaces: Ch 10 Venues; Ch 11 Festivals; Ch 12 Theorising Music Marketing and Consumption; References
A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It gives a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector.
Contents
Introduction; Part I ''" Shaping Forces: Ch 1 Economics and Technology; Ch 2 Policy and Law; Part II ''" Production Perspectives: Ch 3 Music as Product; Ch 4 Musicians; Ch 5 Music Brands; Ch 6 Music Brand; Part III Consumption Perspectives; Ch 7 Music Consumption; Ch 8 Music, Fans and Fandom; Ch 9 Music and Community; Part IV Music Marketspaces: Ch 10 Venues; Ch 11 Festivals; Ch 12 Theorising Music Marketing and Consumption; References
Music, Markets and Consumption
273
Music, Markets and Consumption
273Paperback(New Edition)
Product Details
| ISBN-13: | 9781908999528 |
|---|---|
| Publisher: | Goodfellow Publishers |
| Publication date: | 05/31/2013 |
| Edition description: | New Edition |
| Pages: | 273 |
| Product dimensions: | 6.00(w) x 1.25(h) x 9.00(d) |