Mustang Genesis: The Creation of the Pony Car by Robert A. Fria, NOOK Book (eBook) | Barnes & Noble
Mustang Genesis: The Creation of the Pony Car

Mustang Genesis: The Creation of the Pony Car

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by Robert A. Fria
     
 

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When Lee Iacocca brought his Fairlane Committee together in 1962 to explore the possibilities of a new kind of car for young, forward-thinking families, no one could have predicted quite how successful this car would eventually be. Finding a styling void in the swiftly growing baby boomer market, Ford hit a marketing bullseye with the Mustang--a four-seat, sporty

Overview

When Lee Iacocca brought his Fairlane Committee together in 1962 to explore the possibilities of a new kind of car for young, forward-thinking families, no one could have predicted quite how successful this car would eventually be. Finding a styling void in the swiftly growing baby boomer market, Ford hit a marketing bullseye with the Mustang--a four-seat, sporty "pony car" perfect for the times. In the first two years of its production, more than a million Mustangs were built--redefining the Ford brand and becoming the company's most popular car since the Model T. Based on extensive research and interviews with Mustang team members, including Lee Iacocca, management and factory employees, this book tells the fascinating story of how a clandestine group at Ford created one of the most iconic car designs in history.

Editorial Reviews

Booklist
a wonderful short history of the sports car...lots of great photos...[a] trip down memory lane...a welcome diversion
Choice
highly recommended
Mustang Magazine
the work of a devoted Mustang enthusiast who lived through the Mustang's momentous introduction...the culmination of 10 years of research...insightful

Product Details

ISBN-13:
9781476603940
Publisher:
McFarland & Company, Incorporated Publishers
Publication date:
08/20/2010
Sold by:
Barnes & Noble
Format:
NOOK Book
File size:
16 MB
Note:
This product may take a few minutes to download.

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Meet the Author

Author Robert A. Fria, a nationally recognized early Mustang historian, is the proud owner of the first pre-production Ford Mustang hardtop. He lives in Escondido, California.

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