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In an old printing shop in Rotterdam, MVRDV produces designs and studies in the fields of architecture, urbanism, and landscape design. Founded in Rotterdam in 1991 by Winy Maas, Jacob van Rijs, and Nathalie de Vries, MVRDV has become a household name in the Netherlands and beyond. With experimental research projects and mind-bending architecture, MVRDV has carved itself a niche in the international scene over the past 10 years. Classic projects include the gravity-defying WoZoCo old age home in Amsterdam, the ...

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More About This Book

Overview

In an old printing shop in Rotterdam, MVRDV produces designs and studies in the fields of architecture, urbanism, and landscape design. Founded in Rotterdam in 1991 by Winy Maas, Jacob van Rijs, and Nathalie de Vries, MVRDV has become a household name in the Netherlands and beyond. With experimental research projects and mind-bending architecture, MVRDV has carved itself a niche in the international scene over the past 10 years. Classic projects include the gravity-defying WoZoCo old age home in Amsterdam, the headquarters for public broadcasting company VPRO in Hilversum, the Dutch pavilion for World Expo 2000 in Hanover, and the recently completed Housing Silo in Amsterdam. The firm's experimental research projects on density, using a method of shaping space through complex amounts of data, have resulted in the publication FARMAX, the traveling exhibition Metacity/Datatown, and Pig City and Costa Iberica. This publication examines the context of MVRDV's research-based thinking and radical design strategies. Texts by a number of international critics, philosophers, and architects probe into the whys and wherefores of MVRDV's architecture, the potential of the data-scapes, and the secret of the firm's success. Contributors compare MVRDV with other generations of architects and describe how new concepts are born.

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Product Details

  • ISBN-13: 9789056622879
  • Publisher: NAi Publishers
  • Publication date: 8/2/2003
  • Pages: 160
  • Product dimensions: 6.16 (w) x 8.94 (h) x 0.52 (d)

Meet the Author

Aaron Betsky has been Director of the Netherlands Architecture Institute in Rotterdam since 2001. Previously, he was Curator of Architecture, Design and Digital Projects at the San Francisco Museum of Modern Art. He is the author of a dozen books, including Landscrapers published in 2002 and Three California Houses, 2003.

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Table of Contents

Introduction: The Image Society 6
The Images of Visual Culture: Assumptions, Definitions and Reality 10
Shaken not Stirred: The Cocktail of Visual Culture 22
No Images without Words: Continuity in a Multimedia Culture 34
Truth and Lies: On Digital Visions 44
The Sensation of the Image: On the Visualization of Historical Culture 56
One Image is not Like Another: Art History and Current Visual Culture 68
More Words about Pictures: Recommended Literature about Visual Culture 78
About the Authors 86
Index 90
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