My Life in Advertising and Scientific Advertising

My Life in Advertising and Scientific Advertising

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by Claude Hopkins
     
 

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Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

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Overview

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

Product Details

ISBN-13:
9780071784801
Publisher:
McGraw-Hill Education
Publication date:
02/01/1966
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
335
File size:
0 MB

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