My Life in Advertising and Scientific Advertising / Edition 1

My Life in Advertising and Scientific Advertising / Edition 1

3.5 4
by Claude Hopkins
     
 

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.See more details below

Overview

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

Product Details

ISBN-13:
9780844231013
Publisher:
McGraw-Hill Professional Publishing
Publication date:
01/11/1966
Series:
Advertising Age Classics Library Series
Edition description:
List
Pages:
336
Sales rank:
588,088
Product dimensions:
6.00(w) x 9.00(h) x 0.94(d)

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