My Life in Advertising and Scientific Advertising / Edition 1

My Life in Advertising and Scientific Advertising / Edition 1

3.5 4
by Claude Hopkins
     
 

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ISBN-10: 0844231010

ISBN-13: 9780844231013

Pub. Date: 01/11/1966

Publisher: McGraw-Hill Professional Publishing

Gain a lifetime of experience from the inventor of test marketing and coupon sampling — Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

Overview

Gain a lifetime of experience from the inventor of test marketing and coupon sampling — Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

Product Details

ISBN-13:
9780844231013
Publisher:
McGraw-Hill Professional Publishing
Publication date:
01/11/1966
Series:
Advertising Age Classics Library Series
Edition description:
List
Pages:
336
Sales rank:
819,926
Product dimensions:
6.00(w) x 9.00(h) x 0.94(d)

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My Life in Advertising and Scientific Advertising 3.5 out of 5 based on 0 ratings. 4 reviews.
Guest More than 1 year ago
When I treated advertising as an art, I was living in the red. It is definitely a Science. Now that I approached it like science I can start living because my Business MAKE money. The Madison Avenue guys have a lot to learn. Sean is also spot on with his review.
Guest More than 1 year ago
My life in advertising is pure gold--and like pure gold, it's not exactly at the surface. You have to dig through Claude's words and stories. If you don't understand this book, and can't make at least $10,000 from one idea...then you deserve not to. As for advertising being an art...ah well. (rolling eyes).
Guest More than 1 year ago
its a wonderful book ,every person who has jus started wid advertising must read tis book as its a steping stone for advertising ,though in todays world you need to work on sme principals which are not mentioned in tis book ,but still u hav to start wid tis book & then built on it...advertising a mixture of art & science ,but unfortunately most of us advertising forget tis ,tis book brings you bck to tht part of advertising as science
Guest More than 1 year ago
Unfortunetely, the author seems to forget that advertising should never be looked at as a science, it is an art.