My Life in Advertising: Scientific Advertising

My Life in Advertising: Scientific Advertising

by Claude C. Hopkins
     
 

View All Available Formats & Editions

This volume contains his two landmark books. Scientific Advertising--the classic primer still read by today's top copywriters--was originally written in 1923. Four years later, he finished his autobiography, My Life in Advertising.

Overview

This volume contains his two landmark books. Scientific Advertising--the classic primer still read by today's top copywriters--was originally written in 1923. Four years later, he finished his autobiography, My Life in Advertising.

Product Details

ISBN-13:
9780872510043
Publisher:
McGraw-Hill/Contemporary
Publication date:
01/01/1966
Series:
Advertising Publications Ser.
Pages:
332

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >