MyMarketingLab with Pearson eText -- Access Card -- for Marketing Management / Edition 15

by Philip T. Kotler, Kevin Lane Keller

Overview

MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

Product Details

ISBN-13:	9780133876802
Publisher:	Pearson
Publication date:	01/22/2015
Edition description:	15th Revised ed.
Pages:	1
Product dimensions:	6.00(w) x 8.80(h) x 0.40(d)