While other social media tools boast different strengths and offerings, MySpace retains its primacy for music lovers and artists everywhere. Artists may have a Facebook fan page or Twitter account, but without a MySpace page, they're missing the boat. Journalists and music reviewers, music industry execs, and fans alike count MySpace as the first stop in discovering new artists and keeping up to date on their favorites. It's still the only social network that was really founded around music and nightlife events,...
While other social media tools boast different strengths and offerings, MySpace retains its primacy for music lovers and artists everywhere. Artists may have a Facebook fan page or Twitter account, but without a MySpace page, they're missing the boat. Journalists and music reviewers, music industry execs, and fans alike count MySpace as the first stop in discovering new artists and keeping up to date on their favorites. It's still the only social network that was really founded around music and nightlife events, and it continues to be the mainstay of social music marketing and promotions. MySpace has something the others do not: the ears of music lovers. "MySpace for Musicians, Second Edition" is for every band, soloist, side musician, record label, publisher, music manager, and entertainment-affiliated company who wants to use MySpace to its fullest potential. It teaches musicians how to design a MySpace page optimized for music promotion and distribution and how to best use MySpace to effectively market music. It includes expert advice on how to promote oneself to the MySpace community and beyond, and how to build a relationship with fans in the real world. The new edition has been completely updated to cover recent changes to the site and includes new chapters on applications, videos, widgets, advertising, and much more. The book caters to both musicians who are unfamiliar with the network and musicians who already have a MySpace page but want to learn how to make better use of it. This is the most comprehensive book on how musicians can maximize the most popular and successful band promotion site!
Fran Vincent is the founder and president of Retro Island Productions, Inc., a social media, Web PR, and music-industry consulting firm. Before starting her own company, she spent six years as the marketing and public relations specialist for Warner Bros. Publications, a division of Warner Music Group. Fran has previously worked at some of America's most prestigious companies, including AOL Time Warner, General Motors, Campbell-Ewald Advertising (Chevrolet's agency of record for almost 100 years), and Independent Newspapers. She has authored articles for Electronic Musician and InTune magazines and holds a master's degree in music business (a hybrid music and business degree) from the University of Miami and a bachelor's degree in journalism from Oakland University. Fran is also an accomplished musician, performer, and college instructor, and has taught music licensing, marketing, public relations, and management courses at the University of Miami. She now resides in the Detroit area and continues to work with music, marketing, and social media clients around the world.
1: Intro to MySpace and Social Networking. 2: The Impact of MySpace on Music and Entertainment. 3: Which MySpace Is for Me? 4: Membership and Community Features. 5: What's New with MySpace Music. 6: Identifying Your Target Market. 7: Integrating MySpace Into Your Marketing Plan. 8: Getting Started . 9: Signing Up and MySpace Profile Basics. 10: Customizing Your Page. 11: You Gotta Have Friends. 12: Comments, Anyone? 13: Profile Songs, Playlists, and the Music Player. 14: Apps. 15: Videos and Widgets. 16: Bulletins and Event Invitations. 17: Blogging in the MySpace World. 18: Using Groups and Forums. 19: Contacting Your Audience. 20: Selling Your Music on MySpace. 21: Merchandise and Ringtones. 22: MySpace Advertising. 23: MySpace Editorial and Features. 24: Protecting Your Virtual and Physical Security. 25: Managing MySpace. 26: MySpace and Marketing. 27: Last Words. Appendix A: Marketing and Merchandise Resources. Appendix B: MySpace Resources. Appendix C: Music Business Resources.