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Mystery Shopping Made Simple / Edition 1
     

Mystery Shopping Made Simple / Edition 1

4.8 4
by Ilisha Newhouse, Jo Anna Larson, Jo Anna Larson
 

ISBN-10: 007144002X

ISBN-13: 9780071440028

Pub. Date: 04/07/2004

Publisher: McGraw-Hill Professional Publishing

How to start a new career as a mystery shopper—immediately!

"Mystery shopping ranks among the most popular not-for-credit evening courses, rivaling computer-skills and wine-tasting classes."
The Seattle Times

In Mystery Shopping Made Simple, you will learn to take advantage of the mystery shopper opportunities available in virtually

Overview

How to start a new career as a mystery shopper—immediately!

"Mystery shopping ranks among the most popular not-for-credit evening courses, rivaling computer-skills and wine-tasting classes."
The Seattle Times

In Mystery Shopping Made Simple, you will learn to take advantage of the mystery shopper opportunities available in virtually every city in the United States and abroad! Successful mystery shopper and a leading industry authority, Dr. Ilisha Newhouse tells you how to break into the business and find the kinds of mystery assignments you want, in apparel, auto repair, real estate, restaurants, hotels, and many other industries. Step-by-step, she shows you how to:

  • Connect with the mystery shopping companies in their areas
  • Create shopping presentations and fill out evaluation forms
  • Comply with all industry-related business law
  • Prepare for KASST, a Mystery Shopper Certification test offered by the National Center for Professional Mystery Shoppers

Product Details

ISBN-13:
9780071440028
Publisher:
McGraw-Hill Professional Publishing
Publication date:
04/07/2004
Pages:
208
Product dimensions:
0.53(w) x 9.00(h) x 6.00(d)

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Mystery Shopping Made Simple 4.8 out of 5 based on 0 ratings. 4 reviews.
Guest More than 1 year ago
This book provides all you need to know about mystery shopping. I have spent more money on mystery shopping books, only to get equal or less information on the busines of mystery shopping. If you are just starting out as a mystery shopper or are currently working as a shopper, I highly recommend that you get this book.
Guest More than 1 year ago
This book has been an invaluable resource for jumpstarting my Mystery Shopping career. It has everything you need to know, from lingo to lists of resources. I recommend it for anyone interested in mystery Shopping.
Guest More than 1 year ago
This book is filled with rich resources for the beginner as well as the advanced shopper. It covers more avenues of obtaining different types of shopping and review jobs than any I've ever read. The materials are well organized and the accounting information is a bonus for anyone not already running their own business. Ilisha Newhouse has an organized and personal style of writing that is inimitable. Count on the truth about mystery shopping from this book and buy it for the rich lists she includes from her personal experience and extensive research.
Guest More than 1 year ago
There has been lots of books written on the subject of Mystery Shopping. Dr. Ilisha Newhouse's book is the best ever published in that, unlike others that sell for twice as much. Ilisha book covers each and every detail pertinent to mystery shoppers as a whole. Also the valuable links she includes in her book is the most complete and thorough I have ever seen. This book will save the beginning mystery shopper 100's of hours with all the links and expertise of her writings. Last but not least she is also the trainer for the NCPMS and includes the study guide and certification requirements to get certified online for half the cost of the MSPA's certification requirements. So, not only buy the book but keep it as a reference for years to come. Lastly, this book is exactly what it is written - Mystery Shopping Made Simple.