The Myth of Media Globalization / Edition 1

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This important book considers anew the globalization phenomenon in the media sphere. Rather than heralding globalization or warning of its dangers, as in many other books, Kai Hafez analyzes the degree to which media globalization is really taking place.
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Editorial Reviews

From the Publisher
“This book carefully picks asunder some of the keyassumptions embedded in the accepted debate about globalization.The radical contribution of this fine book is its meticulousexamination of evidence used in the mainstream globalizationdebate. Hafez insists, convincingly, that this myth is riddled withperceptual errors, ideological projections and political interests.This book is a well-argued, much-needed intervention that pleadsfor better scholarship to illuminate the ‘necessarymyth’ of globalization.”
Prof. Farrell Corcoran, Dublin City University
in: Global Media and Communication

“The book offers a good combination of theoretical andempirical response to the mainstream debate about globalizationchallenges the easy assumption that the advance of globalization isinevitably taking over the world with enormous influence ondifferent societies in terms of national politics, cultures andeconomy. What Hafez manages to achieve in this book is to affirmthat there are no truly transnational media, and that the ultimatepower in media regulation remains in national hands. We are yet tosee the emergence of a global public sphere. Along with thisinteresting and useful argument that is not so‘conventional’, this book offers a thorough review ofthe mainstream debate over globalization and its influence over theworld, which I feel will be very useful. A major virtue of thisbook is that it does not only look into the cultural dimension ofglobalization, but also into the economic implications and impactsupon national politics, media policies and news andinformation.”
Dr. Lian Zhu, Bournemouth University
in: European Journal of Communication

“Hafez definitely succeeds at what he sets out to do: tocritically summarize and assess the available empirical evidence ofthe various dimensions of media globalization using a system theoryframework. The emphasis on actual empirical evidence for keystatements in globalization scholarship is refreshing, and thisbook is an important contribution to the ongoing debate about mediaglobalization. Recommended.”
Dr. Henrik Örnebring, University of Oxford
in: Hot Topics in Journalism and Mass Communication

“Given the scope and clarity, I would not hesitate to assignthe book in upper-level undergraduate and graduate courses. Hafezdelivers an airtight argument to respond to declarations about thenew role of the ‘global media’ in a post-everythingera.”
Prof. Silvio Waisbord, George Washington University, Washington,D.C.
in: British Journal of Sociology

“To his immense credit, Hafez has attempted to provide notonly a balanced survey of most of the existing literature on thetopic, but also a carefully structured narrative that touches onmost of the relevant aspects of the subject. Hafez declares at theoutset his intention to recuperate the concept of globalizationthrough theoretical refinement and empirical evidence. He is rightin his estimation that such a reworking of what constitutes'global' developments is a prerequisite to the evaluation of thedebates on global media. Hafez's is a timely, careful, andimportant intervention, presented in a style that invites areadership that will include both students andresearchers.”
Ramaswami Harindranath, University of Melbourne
in: Fifth-Estate-Online - International Journal of Radical MassMedia Criticism

„Ein atemloses Buch, das anhand zahlreicher Beispiele zeigt,wie Regionalismus und Lokalität gestärkt werden. Zugleichentlarvt es damit den Mythos von einer globalen Vereinheitlichungder Kultur und der Lebensweisen. Eine anregendeLektüre.”
Lothar Mikos
in: tv diskurs, Freiwillige Selbstkontrolle Medien

“Drawing on a tradition of revisionist scholarship, thisargument represents a welcome balance to the widespreadglobalization-as-given narrative that has frequently dominated bothacademic and popular discussions of the issue. Also valuable isHafez’s focus on a wide range of issues compared to morenarrowly focused accounts of media globalization.”
Kalyani Chadha, University of Maryland
in: The Information Society

“The Myth of Media Globalization undoubtedly offers animportant contribution to the fields of mass and mediacommunications, and will prove useful to those dedicated tostudying the political implications of media globalization. Itsdeft maneuvering between research materials and media platformsopens itself up to broad range of applications. And it provides acrucial reminder that our critical evaluations, whether they focuson film, television, new media, cultural representation and/orpolitical economy, could always stand to be more nuanced by thehistorical and material realities of the global audiovisuallandscape.”
Patty Jeehyun Ahn, University of Southern California
in: European Journal of Cultural Studies

“Hafez raises many important questions in a sober andcritical way, without ever preaching. He shows a criticaldetachment that is further enhanced by the fact that he, unlikemany of his colleagues, always keeps a focus on the way theindividual interacts with the media. No matter what topic hediscusses – the digital divide, xenophobia, or the new worldorder in the information age – Hafez never losses sight ofthe individuals who are hit by the wave of globalization and alwaysinsists on their (partial) immunity to the insinuations of globalcommunication.”
Dr. Stephan Weichert, Institute for Media Policy,Berlin
in: Political Communication (also: Medien- undKommunikationswissenschaft)

“Hafez’ book is an excellent introduction to the coreissues at stake in media globalization and brings together anexcellent array of case studies and alternative points of view tomake a highly useful contribution to the ongoing discussion ofglobalization.”
Prof. Kaalev Leetaru
University of Illinois, USA

“Hafez' book is well written. The point is made convincinglythat so far no global public sphere has been established. Thereforeit seems too early to talk about a paradigmatic change of theglobal communication system. Nevertheless, Hafez argues, the mythof globalizatin has been helpful for a better understanding ofglobal processes.”
Prof. Dr. Hans Kleinsteuber
University of Hamburg, Germany

“Globalization is understood to change space and time,economy, national societies and culture. Kai Hafez shows that onecannot speak in general about such a globalization of media. To alarge extent, media are targeted and used by local and regionalgroups, and they mainly refer to local and regional processes. Theauthor introduces a lot of new ideas in the discussion. In itscritics of hasty concepts and conclusions, the book will be of highimportance for the ongoing discussion on globalization and on therole of civil society.”
Prof. Dr. Friedrich Krotz
University of Erfurt, Germany

“The publication of Kai Hafez’s ‘The Myth ofMedia Globalization’ represents a valuable addition to thegrowing body of literature that challenges the easy assumptions ofglobalization theory. In a series of well-researched chapters,Hafez demonstrates that many of the commonplace assertions aboutthe media and globalization, for example the emergence of a globalpublic sphere, are lacking in any empirical support. As he puts it‘the fundamental character of ego-centric national mediasystems remains untouched’. So, too, he demonstrates that thedecisive levers of power in media regulation remain in nationalhands. This book will certainly become a ‘must read’for any student working in the field.”
Prof. Colin Sparks
University of Westminster, London

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Product Details

  • ISBN-13: 9780745639093
  • Publisher: Wiley
  • Publication date: 3/15/2007
  • Series: Please Select a Ser.
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 232
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.60 (d)

Meet the Author

Kai Hafez is Chair for International and Comparative Communication Studies at the University of Erfurt.

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Table of Contents

List of Figures and Tables vii

Introduction 1

1 Theory – Structural Transformation of the Global PublicSphere? 7

2 International Reporting – ‘No Further thanColumbus . . .’ 24

3 Satellite Television – the Renaissance of World Regions56

4 Film and Programme Imports – Entertainment Culture asthe Core of Media Globalization 82

5 The Internet – the Information Revolution Which Came TooLate for the ‘Third Wave of Democratization’ 100

6 International Broadcasting – from National Propaganda toGlobal Dialogue and Back Again 118

7 Media and Immigration – Ethnicity and Transculturalismin the Media Age 128

8 Media Policy – why the State Continues to Play a Role142

9 Media Capital – the Limits of Transnationalization158

Conclusion: Globalization – a Necessary Myth 167

Notes 175

Bibliography 197

Internet Sources 214

Index 217

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