Myths about Doing Business in China

Myths about Doing Business in China

by Harold Chee, Christopher West
     
 

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China is rapidly becoming an economic superpower, yet has a very different business culture that is often misunderstood outside of China. This can result in costly financial and strategic errors. This book confronts the myths about China and Chinese business practice and gives the reader a clear understanding of the culture and how to engage with it successfully.  See more details below

Overview

China is rapidly becoming an economic superpower, yet has a very different business culture that is often misunderstood outside of China. This can result in costly financial and strategic errors. This book confronts the myths about China and Chinese business practice and gives the reader a clear understanding of the culture and how to engage with it successfully.

Product Details

ISBN-13:
9780230558557
Publisher:
Palgrave Macmillan
Publication date:
10/20/2004
Sold by:
Barnes & Noble
Format:
NOOK Book
File size:
536 KB

Meet the Author

Harold Chee Lectures at Ashridge Management School, specializing in Chinese business, marketing and leadership and is an authority in these areas.

Chris West is the Managing Director of Competitive Intelligence Services, a marketing research and consultancy company.

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