The Myths of Innovation / Edition 1
  • The Myths of Innovation / Edition 1
  • The Myths of Innovation / Edition 1

The Myths of Innovation / Edition 1

by Scott Berkun
     
 

Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. The release of this

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Overview

Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. The release of this paperback edition, updated and expanded with four new chapters, presents a fantastic opportunity to explore or rediscover this powerful view of the world of ideas.

Product Details

ISBN-13:
9781449389628
Publisher:
O'Reilly Media, Incorporated
Publication date:
09/14/2010
Pages:
225
Sales rank:
705,428
Product dimensions:
5.50(w) x 8.40(h) x 0.80(d)

Table of Contents

Commitment to research accuracy xiii

Preface for the paperback edition xv

Chapter 1 The myth of epiphany 1

Chapter 2 We understand the history of innovation 17

Chapter 3 There is a method for innovation 35

Chapter 4 People love new ideas 53

Chapter 5 The lone inventor 69

Chapter 6 Good ideas are hard to find 83

Chapter 7 Your boss knows more about innovation than you 97

Chapter 8 The best ideas win 111

Chapter 9 Problems and solutions 127

Chapter 10 Innovation is always good 139

Chapter 11 Epilogue: Beyond hype and history 153

Chapter 12 Creative thinking hacks 167

Chapter 13 How to pitch an idea 175

Chapter 14 How to stay motivated 187

Appendix: Research and recommendations 193

Photo credits 205

Acknowledgments 207

How to help this book: A request from the author 211

About the author 213

Index 215

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