NAFTA'S Second Decade: Assessing Opportunities in the Mexican and Canadian Markets / Edition 1

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This insightful analysis of the first 10 years of the North American Free Trade Agreement (NAFTA) offers a valuable assessment of the opportunities - as well as the potential perils - that lie ahead. Nevaer presents five industries (construction, financial services, energy, education, and environmental) with significant opportunities for growth in NAFTA's second decade and strategies to realize their potential. As NAFTA moves into its second decade, corporate America must take measure of the $1 trillion in market opportunities. Detailing NAFTA's past impact on and future potential for the North American neighbors, this book provides an excellent tool for developing and implementing corporate strategies as the North American economies integrate more fully during NAFTA's second decade.

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Editorial Reviews

From the Publisher
This timely book is a landmark- at last a complete and even-handed treatment of NAFTA. Louis Nevaer puts the complex, often emotional issues into solid, well-ordered perspective, eschewing hyperbole and political stance. His keen analysis of the opportunities for the next decade is firmly grounded on fully documented, comprehensive research. Seldom is scholarly work so entertaining and fast-paced. Nevaer is a must-red for North American business executives and policy wonks. (John Schick, Managing Partner, Mexico Consulting Group)

As NAFTA enters it second decade, it will be imperative for Latino-owned businesses to take advantage of the extensive untapped opportunities available in Mexico in the infrastructure, energy development, financial markets, and consumer markets, and Louis E.V. Nevaer's comprehensive book will help you do just that. (George Herrera, President & CEO U.S. Hispanic Chamber of Commerce)

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Product Details

  • ISBN-13: 9780324203240
  • Publisher: Cengage Learning
  • Publication date: 1/12/2004
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 294
  • Product dimensions: 5.90 (w) x 9.10 (h) x 0.90 (d)

Meet the Author

Louis E. V. Nevaer is a director at International Credit Monitor where he is responsible for developing strategies for businesses operating in the NAFTA marketplace. An authority on NAFTA and the Hispanic consumer market, he has authored nine other books including The Rise of the Hispanic Market in the United States (2003), New Business Opportunities in Mexico (1996), and Strategies for Business in Mexico (1995). His clients have included the Agency for International Development in Washington, the Government of Mexico, Fortune 100 companies in the United States and a consortium of Latin American and European companies entering the Hispanic consumer market in North America. A contributor to Pacific News Service in San Francisco, his editorials are published in newspapers thorughout the United States. He sits on the Boards of the Animal Cancer Foundation and Mesoamerica Foundation. Nevaer holds degrees from Cornell University and University of Havana. The author maintains his own website,, where he can be reached for comments.

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Table of Contents

Introduction I. THE DISCREET CHARM OF NAFTA 1. An Overview of the Establishment of the North American Free Trade Agreement in 1994 2. Mexico After Nafta: A Market Economy Flourishes - As Does Ambivalence Towards Paternalism 3. Canada in Nafta's Second Decade: Aggressively Pursuing Mexican Opportunities II. MARKET OPPORTUNITIES IN NAFTA's SECOND DECADE 4. The Infrastructure of North America 5. The Integration of Financial Services 6. The Energy to Power Continent 7. An Opportunity to Educate a Continent 8. The Business of Environmentalism III. INTEGRATING THE POLITICAL ECONOMIES OF NORTH AMERICA 9. The Persistent Appeal of Paternalism 10. Dispute Resolution Strategies for Greater Economic Efficiencies 11. Understanding the Origins and Role of Corruption 12. Drug Trafficking: An Irrational Prohibition Conclusion

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