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Naive: Modernism and Folklore in Contemporary Graphic Design
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2009 9783899552478. Illustrated wrappers, 28 cm, 175 pages, color illustrations throughout. New book. (Binding: Paper, Jacket: No Jacket)
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Overview
Naïve documents the return of classical graphic design reminiscent of the 1940s to 1960s in con- temporary graphic design. "The naive is a childlikeness, where it is no longer expected." Friedrich von Schiller A minimalist design vocabulary is currently being reinvented by a troop of young graphic designers who are rediscovering the stylistic elements reminiscent of classic graphic design such as silkscreen printing, classical typography, hand lettering, woodcutting and folk art and integrating them into their work. Naïve documents this extraordinary renaissance of Classic Modernism, from the 1940s to 1960s, in contemporary graphic design. Inspired by twentieth century American legends ...