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Some companies gather and sell personal information to assist businesses in their marketing campaigns. It this American business at its finest, or simply a horrible invasion of our privacy? This shocking book will make readers think twice before writing their next check or going to the grocery store.
Posted October 18, 2011
Since this book was published in 1994 technology for tracking customers has advanced by leaps and bounds, and as a result, this book is pretty much out of date.
I bought the book because I liked The Devil in the White City (recommended) and Isaac's Storm (so-so) also by Larson.