Naked in the Boardroom: A CEO Bares Her Secrets So You Can Transform Your Career

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More About This Book

Overview

When Robin Wolaner entered into a joint venture with Time Inc. to launch her brainchild, Parenting, she made business history as a successful -- and rich -- woman in a male-dominated magazine industry. Now, for women who are wondering just what it takes to pull off their own triumphs in the fickle business world, Wolaner presents 80 Naked Truths that provide instantly gratifying lessons for ambitious women.

Presented in delicious, bite-sized nuggets, Wolaner's Naked Truths can be put into action regardless of experience, industry, or whether the reader is a one-woman start-up or a big-company employee. With wisdom and attitude, Wolaner reveals:

• Why showing honest emotion helps in the workplace

• The one thing women need to learn to negotiate successfully

• Effective ways to recover from a mistake

• Unusual advice for hiring and firing -- and for being hired and fired

For anyone who sees success on the horizon, Naked in the Boardroom will get her there on her own terms.

Editorial Reviews

Publishers Weekly
Wolaner rose from office temp to become president and CEO of Sunset Publishing before moving on to write, consult and serve on private corporate and nonprofit boards. Her own stories, and anecdotes from other achievers, are the basis for this chatty instruction manual for the distaff up-and-coming, which begins with the predictable assertion that women are generally different from men. The following chapters exhort readers to burn their career plans, listen to their guts, learn by example, benefit from smart moves, recover from bad ones, hire and fire well and manipulate situations to their advantage. Eighty-one "Naked Truths" punctuate her upbeat tale of mostly serendipitous and intuition-driven maneuvers. These aphorisms range from the obvious ("Return phone calls and emails") to the dubious ("If you undo a bad decision quickly, it doesn't count"). Sidebars labeled "Stripped-Down Wisdom" address corporate basics like how to dress, how to fire and how to cope as a working mother. In "Baring It," successful women recount their biggest mistakes and the lessons learned. Despite the book's intrusive theme of nudity, Wolaner gives some genuinely helpful advice, but often overplays the roles of ambition, networking and gut instinct at the expense of expertise, competence and plain hard work. (Mar.) Copyright 2005 Reed Business Information.
Library Journal
It's hard not to expect some interesting twists in a career advice book written by a former Penthouse copywriter. Wolaner, publishing guru and founder of Parenting magazine, doesn't offer anything salacious here, but she does deliver 81 naked truths to help women capitalize on their gender while making good in the workplace. She generously shares her own career steps and missteps and provides the lowdown from the boardroom, bedroom, and cubicle. The real-life lessons on career planning (don't lock yourself into a plan), negotiation, mentoring, antimentoring (don't emulate rotten managers), business ethics, recovering from mistakes, and hiring and firing are sometimes harrowing but always educational. Interviews with other high-profile executives reinforce Wolaner's experiences. She tells how her personal life intersected and sometimes interfered with her work, a situation that will ring true for many women juggling multiple roles (Naked Truth #68, "No one is a fully competent working mother"). Recommended for public library business collections.-Carol J. Elsen, Univ. of Wisconsin, Whitewater Copyright 2005 Reed Business Information.

Product Details

  • ISBN-13: 9780743282840
  • Publisher: Touchstone
  • Publication date: 2/28/2006
  • Edition description: Reprint
  • Pages: 224
  • Sales rank: 1,116,105
  • Product dimensions: 5.70 (w) x 8.40 (h) x 1.30 (d)

Meet the Author

Robin Wolaner began her career as a copywriter at Penthouse, where she coined the famous slogan "Penthouse, more than just a pretty face." Before founding Parenting, she worked at magazines including Runner's World and Mother Jones. She became an executive at Time Warner after its purchase of Parenting, was appointed CEO of Sunset Publishing, launched Vibe, and helped develop Martha Stewart Living. In 1997 she joined the founders of CNET as executive vice president, responsible for the company's websites. She lives in San Francisco with her two children. Visit her at www.nakedintheboardroom.com

Read an Excerpt

Introduction

My mother hates the word "naked" in this book's title. One of my first business partners said, "Naked in the boardroom? Well, you have always disarmed and then dismantled any man you were near, not the other way around."

I don't mean it literally, Mom. And I'm glad my partner thought I was always in control. But what I mean is this: Getting naked is another term for getting real.

Naked in the Boardroom began as a letter to my daughter, Bonnie, when she was four. I was thinking about what her working life would be like as a woman, and how much had (and hadn't) changed since I began my career in the 1970s. But by the time I actually started writing this book, I realized that maybe my ambitions were for a larger audience: women like those I've met all through my career, who hunger for other women's hard-earned wisdom.

While today you enter the workforce believing that you can have any position to which you aspire, you are still told to put on a business face, to make decisions based on analysis instead of personal beliefs and gut instincts, and, especially, to leave your emotions behind when you enter the office. Let's face it: The message is that to succeed, you should be more like men.

That's wrong.

Perhaps I'm comfortable with "naked" because my first job was at Penthouse. I am happy to report that the editorial and publishing employees were clothed, but getting naked is one reason why I succeeded in business. I showed my feelings and even vulnerability in the workplace. I was sensitive to the people with whom I worked. The lessons I learned in business all point to one broad truth: Success follows when you use what you've got. You will succeed because of, not in spite of, your personal traits. The trick is to make your aptitude and flair work for you in a style that is uniquely yours. Maybe I'm a cockeyed optimist, but I think the last decade of changes in business tilted the balance in our favor. Business moves faster, and that means that developing your gut instincts really pays off. Which gender is known for intuition? The biggest growth companies are in the information business: Who's better at getting, and sharing, information — men or women?

Men can be good at these.

Women are better.

Although much comes naturally, this book is intended to help you realize your particular strengths, to develop your ability to hear messages from your gut, and to shape your skills in listening, decision making, and negotiating — all essential to your career regardless of your seniority or industry. Each chapter is devoted to a specific business theme, accompanied by "take-away" sections filled with easily digested tips on specific career topics.

Kamala Harris, California's first African-American female district attorney, was told by her mother (a noted doctor), "It's great to be the first, you'll be the first at a lot of things, just make a path for others so you're not the last."

As part of a generation of women who were firsts, I think of Dr. Harris's words a lot. I was the youngest publisher of a national magazine in 1982, then the first entrepreneur that Time Inc. funded in a joint-venture start-up. In 1993, I was Time Warner's first divisional CEO to get pregnant. Then, I became a top executive at CNET, one of the first Internet companies to go public. There I suddenly found myself an elder stateswoman to young people who would ask me to be their mentor, to help them form a plan to succeed in work, in timing their families, in balance. In the hundreds of conversations I've had with women on the cusp of greatness — whether over late-night pizza or waiting at crowded airport gates — I've always ended up saying the same thing in different ways: Business is personal. Every necessary decision-making tool is already inside you — your experience, brain, and gut will tell you what to do, if you can access their messages. This is a skill that can be honed, and this book — and taking on the challenges presented to you — will show you how to do just that.

Most of the women I interviewed for this book, women who became CEOs and who were willing to get down and dirty, share my desire to help our female successors have it easier than we did. We hope that the next generation of businesswomen can learn from how we've grappled with real-life issues: hiring, firing (and getting hired and, er, fired), sexuality in the office, overt and covert discrimination, negotiating, recovering from a mistake. Few of these lessons come easily; indeed, I've learned as much, if not more, from mistakes and scoundrels over time as I have from easy decisions and heroes. My best mentors were the antimentors, whose examples I vowed to avoid.

Women in business today will far exceed the successes of the previous generation's women if they can just be themselves — be real — at work. This book will tell you how to be who you are and make it work for you. And you can keep your clothes on.

Copyright © 2005 by Robin Wolaner

Table of Contents

Introduction

1. Hey Carly, It's Different Being a Woman

2. Burn Your Career Plan

3. How to Listen to Your Gut

4. Mentors and Antimentors

5. Doing the Right Thing

6. Doing the Wrong Thing — and How to Recover From a Mistake

7. Hiring Stars — and Keeping Them

8. Firing...From Both Sides

9. Niceties: Manners and Rituals

10. Tools of the Trade

11. The Unbalanced Life of a Working Mother

12. What's Next

13. P.S.: How a Nonparent and Anticapitalist Raised Millions to Found Parenting Magazine

Acknowledgments

Index

First Chapter

Naked in the Boardroom

A CEO Bares Her Secrets So You Can Transform Your Career
By Robin Wolaner

Fireside Books

Copyright © 2005 Robin Wolaner
All right reserved.
ISBN: 0743262271

Introduction


My mother hates the word "naked" in this book's title. One of my first business partners said, "Naked in the boardroom? Well, you have always disarmed and then dismantled any man you were near, not the other way around."

I don't mean it literally, Mom. And I'm glad my partner thought I was always in control. But what I mean is this: Getting naked is another term for getting real.

Naked in the Boardroom began as a letter to my daughter, Bonnie, when she was four. I was thinking about what her working life would be like as a woman, and how much had (and hadn't) changed since I began my career in the 1970s. But by the time I actually started writing this book, I realized that maybe my ambitions were for a larger audience: women like those I've met all through my career, who hunger for other women's hard-earned wisdom.

While today you enter the workforce believing that you can have any position to which you aspire, you are still told to put on a business face, to make decisions based on analysis instead of personal beliefs and gut instincts, and, especially, to leave your emotions behind when you enter the office. Let's face it: The messageis that to succeed, you should be more like men.

That's wrong.


Perhaps I'm comfortable with "naked" because my first job was at Penthouse. I am happy to report that the editorial and publishing employees were clothed, but getting naked is one reason why I succeeded in business. I showed my feelings and even vulnerability in the workplace. I was sensitive to the people with whom I worked. The lessons I learned in business all point to one broad truth: Success follows when you use what you've got. You will succeed because of, not in spite of, your personal traits. The trick is to make your aptitude and flair work for you in a style that is uniquely yours. Maybe I'm a cockeyed optimist, but I think the last decade of changes in business tilted the balance in our favor. Business moves faster, and that means that developing your gut instincts really pays off. Which gender is known for intuition? The biggest growth companies are in the information business: Who's better at getting, and sharing, information -- men or women?

Men can be good at these.

Women are better.

Although much comes naturally, this book is intended to help you realize your particular strengths, to develop your ability to hear messages from your gut, and to shape your skills in listening, decision making, and negotiating -- all essential to your career regardless of your seniority or industry. Each chapter is devoted to a specific business theme, accompanied by "take-away" sections filled with easily digested tips on specific career topics.


Kamala Harris, California's first African-American female district attorney, was told by her mother (a noted doctor), "It's great to be the first, you'll be the first at a lot of things, just make a path for others so you're not the last."

As part of a generation of women who were firsts, I think of Dr. Harris's words a lot. I was the youngest publisher of a national magazine in 1982, then the first entrepreneur that Time Inc. funded in a joint-venture start-up. In 1993, I was Time Warner's first divisional CEO to get pregnant. Then, I became a top executive at CNET, one of the first Internet companies to go public. There I suddenly found myself an elder stateswoman to young people who would ask me to be their mentor, to help them form a plan to succeed in work, in timing their families, in balance. In the hundreds of conversations I've had with women on the cusp of greatness -- whether over late-night pizza or waiting at crowded airport gates -- I've always ended up saying the same thing in different ways: Business is personal. Every necessary decision-making tool is already inside you -- your experience, brain, and gut will tell you what to do, if you can access their messages. This is a skill that can be honed, and this book -- and taking on the challenges presented to you -- will show you how to do just that.

Most of the women I interviewed for this book, women who became CEOs and who were willing to get down and dirty, share my desire to help our female successors have it easier than we did. We hope that the next generation of businesswomen can learn from how we've grappled with real-life issues: hiring, firing (and getting hired and, er, fired), sexuality in the office, overt and covert discrimination, negotiating, recovering from a mistake. Few of these lessons come easily; indeed, I've learned as much, if not more, from mistakes and scoundrels over time as I have from easy decisions and heroes. My best mentors were the antimentors, whose examples I vowed to avoid.

Women in business today will far exceed the successes of the previous generation's women if they can just be themselves -- be real -- at work. This book will tell you how to be who you are and make it work for you. And you can keep your clothes on.

Copyright © 2005 by Robin Wolaner

Continues...

Excerpted from Naked in the Boardroom by Robin Wolaner Copyright © 2005 by Robin Wolaner. Excerpted by permission.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

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  • Anonymous

    Posted November 1, 2004

    Just great!

    Who says you can't be nice, or be yourself, when you run a company? Robin Wolaner lays to rest the myths about executive women while telling you exactly how to navigate the torturous waters of corporate America. Where has she been all of our lives?

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted January 5, 2010

    No text was provided for this review.

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