Name of the Beast: The Process and Perils of Naming Products, Companies and Brands by Neil Taylor, Paperback | Barnes & Noble
Name of the Beast: The Process and Perils of Naming Products, Companies and Brands

Name of the Beast: The Process and Perils of Naming Products, Companies and Brands

by Neil Taylor
     
 
Creating the name for a company, product, or brand is simplified with the knowledge presented in this practical and inspiring guide. Beginning with advice on how to select a name that differentiates the company and product line from all others in the marketplace, this handbook covers the often overlooked legal and linguistic implications of a name, as well as how to

Overview

Creating the name for a company, product, or brand is simplified with the knowledge presented in this practical and inspiring guide. Beginning with advice on how to select a name that differentiates the company and product line from all others in the marketplace, this handbook covers the often overlooked legal and linguistic implications of a name, as well as how to market the brand and convince people both internally and in the outside world that the chosen name is the best choice. Current naming trends and the lessons learned from failed experiments are provided as experiences from which to draw inspiration.

Product Details

ISBN-13:
9781904879701
Publisher:
Cyan Communications
Publication date:
03/28/2007
Pages:
224
Product dimensions:
6.20(w) x 9.10(h) x 0.70(d)

Meet the Author

Neil Taylor is the creative director at The Writer, a brand and communication consulting company.

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