National Cultures and International Competition: The Experience of Schering AG, 1851-1950 / Edition 1

National Cultures and International Competition: The Experience of Schering AG, 1851-1950 / Edition 1

by Christopher Kobrak
     
 

This book is first and foremost a history of Schering AG.See more details below

Overview

This book is first and foremost a history of Schering AG.

Product Details

ISBN-13:
9780521814812
Publisher:
Cambridge University Press
Publication date:
10/01/2002
Series:
Cambridge Studies in the Emergence of Global Enterprise Series
Edition description:
New Edition
Pages:
412
Product dimensions:
5.98(w) x 8.98(h) x 1.34(d)

Table of Contents

Preface; 1. Opportunities and obstacles: Schering AG as historical subject; 2. Triumph and tragedy: Schering and the 'great illusion' 1851–1913; 3. Schering and the 'organised insanity'; 4. Beer, banks and coal: Schering is 'rationalised' 1922–3; 5. Babylon on the spree: stabilisation and reorganisation; 6. The reestablishment of Schering's international businesses; 7. Missed opportunities: Schering and the depressions; 8. 'Leap into the unknown': Schering 1933–6; 9. The crest of the wave: 1937–9; 10. World War II and Schering 1940–5; 11. Epilogue: Schering's second ascent from the ashes; Appendix; Index.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >