National Cultures and International Competition: The Experience of Schering AG, 1851-1950 / Edition 1

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This history of Schering AG (one of Germany's best known pharmaceutical companies) traces its origins as a pharmacy in the middle of the nineteenth century to the first steps of its re-birth as a multinational corporation in 1950. It reveals the various stages of Schering's development, its relationships to other chemical companies, government, bankers and other shareholders. The book presents this corporate history in the context of Schering's changing and increasingly hostile political, social and economic environment.

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Editorial Reviews

From the Publisher
"...a thoroughly researched, crisply written history of one of Germany's most enduring pharmaceutical firms. Kobrak's ongoing critique of the 'cooperative capitalism' that dominated the thinking of most German business executives in the last century is likely to be the most important finding of this study for the business history community." Jeffrey Lewis, The Ohio State University, Canadian Journal of History

"..a valuable contribution to our understanding of business in the Third Reich...this book will stimulate further debate." Enterprise & Society

"Kobrak's study makes its mark not only as a thoughtful and erudite company history, but also as a broader examination of the intersection between national traditions, politics, and the economy." Business History Review

"A valuable starting point for all who are interested in modern German economic history, the role of business in the Third Reich, German business culture and style and the serious problems that issue from them." H-GERMAN

"National Cultures is an intense and thorough scholarly work. The rewards from examining it are considerable..." History

"...explains many interesting aspects of the first one hundred years of Schering's history, especially its organization, and the actions of its managers. The International History Review

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Product Details

Table of Contents

Preface; 1. Opportunities and Obstacles: Schering AG as Historical Subject; 2. Triumph and Tragedy: Schering and the 'Great Illusion' 1851–1913; 3. Schering and the 'Organised Insanity'; 4. Beer, banks and coal: Schering is 'Rationalised' 1922–1923; 5. Babylon on the Spree: Stabilisation and Reorganisation; 6. The Reestablishment of Schering's International Businesses; 7. Missed Opportunities: Schering and the Depressions; 8. 'Leap into the Unknown': Schering 1933–1936; 9. The Crest of the Wave: 1937–1939; 10. World War II and Schering 1940–1945; 11. Epilogue: Schering's Second Ascent from the Ashes; Appendix; Index.

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