The Nationwide Television Studies [NOOK Book]


This book brings together for the first time David Morley and Charlotte Brunsdon's classic texts Everyday Television: Nationwide and The Nationwide Audience originally published in 1978 and 1980.
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The Nationwide Television Studies

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This book brings together for the first time David Morley and Charlotte Brunsdon's classic texts Everyday Television: Nationwide and The Nationwide Audience originally published in 1978 and 1980.
Read More Show Less

Editorial Reviews

Reprints in a single volume (1978) and (1980) published by the British Film Institute as part of its series. They deal with Nationwide, an early evening television news program on BBC 1, particularly with a single edition on 19 May 1976. The first is a detailed textual reading of the program. The second reports the findings of audience research in which the same edition was shown to a range of different audience groups for discussion. The history of the research that generated the two has been cited often in subsequent media studies, but they are long out of print and the references to them are becoming less accurate as they become more generations removed from the original source. Five responses are included. Page numbering and indexing have been combined; bibliographies remain separate. Annotation c. Book News, Inc., Portland, OR (
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Product Details

  • ISBN-13: 9780203983362
  • Publisher: Routledge
  • Publication date: 1/21/1999
  • Sold by: Barnes & Noble
  • Format: eBook
  • File size: 3 MB

Table of Contents

Introduction 1997 1
Pt. I Everyday Television: Nationwide 1978 19
1 Going Nationwide 25
2 The World of Nationwide Discourse 1975-7 35
3 Linking and Framing: Nationwide in Action 19/5/76 62
4 'A nation of families ...' 88
Pt. II The Nationwide Audience: Structure and Decoding 1980 111
1 Audience Research: The Traditional Paradigms 115
2 'What people do with the media': Uses, Gratifications, Meanings 126
3 Classes, Codes, Correspondences 131
4 Problems of Technique and Method 138
5 Responses to Nationwide 152
6 Comparative Analysis of Differential Group Decodings 257
7 Decoding Television: Theorising Determinations 271
Pt. III Responses 293
'It's all just codswallop' 295
'A Nation Wooed' 296
review of Everyday Television: 'Nationwide' 304
'Obfuscated by epiphenomena' 306
review of The 'Nationwide' Audience 312
Index 317
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