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This book is more than just a 'palliative care' guide for the planet. It is about innovation, solutions, competitiveness and profitability. At work, at home and as members of society, our generation has an opportunity – to be part of the obligation - and an exciting solution in restoring the balance.
The authors present a bold vision for the future and demonstrate how we can get there, drawing on lessons of competitive advantage theory and the latest in sustainability, economics, innovation, business and governance theory and practice. The result is nothing less than the most authoritative and comprehensive guide to date, to building the new ecologically sustainable economy. For further information about The Natural Edge Project and to view the book's online companion, visit www.naturaledgeproject.net.
Section 1: The Need for a New Paradigm Natural Advantage of Nations Risks of Inaction on Sustainable Development. Asking the Right Questions. A Dynamic 'Platform for Change'. Thinking Locally, Acting Globally. Section 2: Natural Advantage: A Business Imperative Natural Advantage and the Firm. Innovation and Competitiveness through Industry Cluster Development. The Political and Social Context: A Sixth Force on Business? Accelerating the Sustainability Revolution. Operationalizing Natural Advantage through the Sustainability Helix. Section 3: Acheieving a Natural Advantage of Nations The Role of Government. Towards a Deeper Understanding. National Systems of Innovation. Sustainability in the Wild West (State Government). Delivering Sustainability Through Local Action (Local Government). Section 4: Sustainable Cities: The Challenge of the 21st Century Tomorrow's Mega-cities: How Will They Develop? Profitable Greenhouse Solutions. Greening the Built Environment. Sustainable Urban Transport. Water: Nature's Gold. Section 5: A National Collaborative Approach: The Bigger Picture – Building Resilience Integrated Approaches to Sustainable Consumption and Cleaner Production. Changing Hearts and Minds: The Role of Education. Achieving Multi-stakeholder Engagement. Notes. References. Index.