Natural Step for Business: Wealth, Ecology & the Evolutionary Corporation / Edition 1

Natural Step for Business: Wealth, Ecology & the Evolutionary Corporation / Edition 1

4.0 1
by Brian Nattrass
     
 

ISBN-10: 0865713847

ISBN-13: 2900865713849

Pub. Date: 01/01/1999

Publisher: New Society Publishers

Corporations have customarily viewed environmentalism as a threat to the bottom line. But savvy corporate executives have regarded the sustainability imperative as an opportunity to gain competitive advantage, reduce costs, increase employee loyalty, and stimulate greater innovation while improving the health of both planet and people.

The Natural Step

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Overview

Corporations have customarily viewed environmentalism as a threat to the bottom line. But savvy corporate executives have regarded the sustainability imperative as an opportunity to gain competitive advantage, reduce costs, increase employee loyalty, and stimulate greater innovation while improving the health of both planet and people.

The Natural Step model for sustainability has gained international acclaim from some of the world's most respected scientists. In this first book in English on the topic, the authors explain The Natural Step and reveal through detailed case studies how four leading corporations - IKEA, Scandic Hotels, Interface, and Collins Pine - are using it to great advantage as a central part of their corporate strategies. Timely, practical, and exciting, The Natural Step for Business will be of special interest to business leaders, environmentalists, and all students of sustainability.

Product Details

ISBN-13:
2900865713849
Publisher:
New Society Publishers
Publication date:
01/01/1999
Series:
Conscientious Commerce Series
Edition description:
New Edition
Pages:
240

Table of Contents

List of Figures
Acknowledgements
Foreword
Pt. 1Designing the Future
1The Challenge of Design: An Introduction3
2A New Framework for Management9
3Scientific Background to The Natural Step31
Pt. 2The Business of Sustainable Development
Introduction to the Case Studies43
4IKEA: "Nothing is Impossible"47
5Scandic Hotels: "Interactive Values Creation"75
6Interface Inc.: "The Next Industrial Revolution"101
7Collins Pine Company: "Journey to Sustainability"125
Pt. 3The Evolutionary Journey
8Transformation by Design: Lessons, Tools, and Methodologies149
9A Compass for Environmental Management Systems169
10The Evolutionary Corporation187
Afterword201
Notes204
Resources208
Index215
About the Authors223

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