The Natural Step for Business: Wealth, Ecology & the Evolutionary Corporation

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Overview

Corporations have customarily viewed environmentalism as a threat to the bottom line. But savvy corporate executives have regarded the sustainability imperative as an opportunity to gain competitive advantage, reduce costs, increase employee loyalty, and stimulate greater innovation while improving the health of both planet and people.

The Natural Step model for sustainability has gained international acclaim from some of the world's most respected scientists. In this first book in English on the topic, the authors explain The Natural Step and reveal through detailed case studies how four leading corporations - IKEA, Scandic Hotels, Interface, and Collins Pine - are using it to great advantage as a central part of their corporate strategies. Timely, practical, and exciting, The Natural Step for Business will be of special interest to business leaders, environmentalists, and all students of sustainability.

Product Details

  • ISBN-13: 9780865713840
  • Publisher: New Society Publishers
  • Publication date: 1/1/1999
  • Pages: 240
  • Sales rank: 915,314
  • Series: Conscientious Commerce Series
  • Product dimensions: 6.00 (w) x 9.00 (h) x 1.00 (d)

Table of Contents

List of Figures
Acknowledgements
Foreword
Pt. 1 Designing the Future
1 The Challenge of Design: An Introduction 3
2 A New Framework for Management 9
3 Scientific Background to The Natural Step 31
Pt. 2 The Business of Sustainable Development
Introduction to the Case Studies 43
4 IKEA: "Nothing is Impossible" 47
5 Scandic Hotels: "Interactive Values Creation" 75
6 Interface Inc.: "The Next Industrial Revolution" 101
7 Collins Pine Company: "Journey to Sustainability" 125
Pt. 3 The Evolutionary Journey
8 Transformation by Design: Lessons, Tools, and Methodologies 149
9 A Compass for Environmental Management Systems 169
10 The Evolutionary Corporation 187
Afterword 201
Notes 204
Resources 208
Index 215
About the Authors 223

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