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The American standard of beauty is an optical illusion that has mesmerized the world. Artificial hair, and makeup in the hands of a beautician is equivalent to a deck of cards, a top hat and a magic wand in the hands of a magician. The multibillion-dollar beauty industry has successfully proven that the hand is quicker than the eye. Hypnotically, the public applauds the deception. Most women-even some little girls-are addictive users of the hair and cosmetic charade; yet, few know its history. Most women were convinced in childhood by subliminal messages in the media that their natural hair and facial features were substandard. Ultimately, acquiring the acceptance and applause from a well-trained public became a subconscious ritual. No civilized race or nationality is exempt. This book exposes secrets and facts about the American standard of beauty rarely revealed, such as:
The untold truth about artificial hair
Why natural beauty is heavily discouraged
The cosmetic conspiracy
A totally natural method of growing nappy hair
What are Sisterlocks and who is its creator
Acknowledgements vii
Dedication ix
Prologue 1
Chapter 1 The Plot to Create Racism 9
Chapter 2 Distortion of the Black Woman's Image 28
Chapter 3 Black Hair-Care Pioneers and How Black Women Got Involved 51
Chapter 4 Cosmetics and Hair Care Products 71
Chapter 5 Beauty Obsessions and the Vanity Merchant 88
Chapter 6 Changing Times 121
Chapter 7 Black-on-Black Racism 138
Chapter 8 Hairbraiders Win Opening Round, and Personal Testimonies 147
Chapter 9 Root Profit 181
Chapter 10 Black Hair Care Film Documentary 191
Chapter 11 Conspiracy Against Black-owned Cosmetic Companies and Black Consumers 205
Chapter 12 United States District Court District of Columbia, United States of America 214
Epilogue 225
Overview
The American standard of beauty is an optical illusion that has mesmerized the world. Artificial hair, and makeup in the hands of a beautician is equivalent to a deck of cards, a top hat and a magic wand in the hands of a magician. The multibillion-dollar beauty industry has successfully proven that the hand is quicker than the eye. Hypnotically, the public applauds the deception. Most women-even some little girls-are addictive users of the hair and cosmetic charade; yet, few know its history. Most women were ...