The Nature and Origins of Mass Opinion / Edition 1

The Nature and Origins of Mass Opinion / Edition 1

by John R. Zaller
     
 

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ISBN-10: 0521407869

ISBN-13: 9780521407861

Pub. Date: 08/28/1992

Publisher: Cambridge University Press

In this book John Zaller develops a comprehensive theory to explain how people acquire political information from the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory in order to explain the dynamics of public opinion on a broad range of subjects, including both domestic and foreign policy, trust in

Overview

In this book John Zaller develops a comprehensive theory to explain how people acquire political information from the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory in order to explain the dynamics of public opinion on a broad range of subjects, including both domestic and foreign policy, trust in government, racial equality, and presidential approval, as well as voting behavior in U.S. House, Senate and Presidential elections. Particularly perplexing characteristics of public opinion are also examined, such as the high degree of random fluctuations in political attitudes observed in opinion surveys and the changes in attitudes due to minor changes in the wording of survey questions.

Product Details

ISBN-13:
9780521407861
Publisher:
Cambridge University Press
Publication date:
08/28/1992
Series:
Cambridge Studies in Public Opinion and Political Psychology Series
Edition description:
New Edition
Pages:
381
Product dimensions:
5.98(w) x 8.98(h) x 0.87(d)

Table of Contents

List of tables and figures; Preface; 1. Introduction: the fragmented state of opinion research; 2. Information, predispositions, and opinion; 3. How citizens acquire information and convert it into public opinion; 4. Coming to terms with response instability; 5. Making it up as you go along; 6. The mainstream and polarization effects; 7. Basic processes of 'attitude change'; 8. Tests of the one-message model; 9. Two-sided information flows; 10. Information flow and electoral choice; 11. Evaluating the model and looking toward future research; 12. Epilogue: the question of elite domination of public opinion; Measures appendix; References; Index.

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