The Nature and Origins of Mass Opinion / Edition 1

Paperback (Print)
Rent
Rent from BN.com
$10.20
(Save 75%)
Est. Return Date: 11/20/2014
Buy New
Buy New from BN.com
$34.15
Used and New from Other Sellers
Used and New from Other Sellers
from $19.00
Usually ships in 1-2 business days
(Save 53%)
Other sellers (Paperback)
  • All (18) from $19.00   
  • New (12) from $26.98   
  • Used (6) from $19.00   

Overview

A comprehensive theory to explain how people acquire political information from the mass media and convert it into political preferences is developed and applied to the dynamics of public opinion on a broad range of subjects.
Read More Show Less

Editorial Reviews

From the Publisher
"...this is an impressive and important book with broad implications." Communication Theory

"John Zaller's volume makes sense of a diverse interdisciplinary body of work...He manages to deal in depth with most of the relevant work currently going on in political science, psychology, and sociology, and courageously wrestles with hard questions and faces up to conflicting findings." William J McGuire, Yale University

"Zaller's volume is a giant step forward in the development of a systematic understanding of the dynamics of public opinion. This is a splendid contribution." Philip E. Converse, Center for Advanced Study in Behavioral Sciences

"John Zaller has produced a truly wonderful book. It is, first, a model of what social science can be at its finest. The Nature and Origins of Mass Opinion reshapes the field in ways that will reverberate throughout the study of public opinion, elections, and the relationship between elites and the mass public for decades." John Aldrich, Duke University

"Zaller's book is the most significant contribution to the scientific study of public opinion in almost three decades. It reflects vast knowledge, deep insight, and exemplary craftsmanship, weaving together theory and data, mass and elite, and psychology and politics with remarkable elegance and authority." Larry M. Bartels, Princeton University

"John Zaller has written the single most important book on public opinion since V. O. Key's 1961 classic, Public Opinion and American Democracy....Zaller offers a well-developed theory, supported by considerable data and methodological sensitivity. Overall, the book is well written and clearly organized, and it provides social scientists with the clearest model to date that explains both the nature and origins of mass opinion." Henry C. Kenski, Contemporary Sociology

"...a simple but elegant deductive model of the process by which individuals answer questions about public opinion... Zaller has written a classic." Journal of Politics

"...the style and focus of this research program is strikingly different from the norm of public opinion studies...This is perhaps the best book ever written about public opinion. It starts with elegant encompassing theory and goes on to make sense of everything we know, including numbers of stray -thought-to-be-unrelated -findings that all blend together into a coherent whole." James Stimson, American Political Science Review

Read More Show Less

Product Details

Table of Contents

List of tables and figures
Preface
1 Introduction: The fragmented state of opinion research 1
2 Information, predispositions, and opinion 6
3 How citizens acquire information and convert it into public opinion 40
4 Coming to terms with response instability 53
5 Making it up as you go along 76
6 The mainstream and polarization effects 97
7 Basic processes of "attitude change" 118
8 Tests of the one-message model 151
9 Two-sided information flows 185
10 Information flow and electoral choice 216
11 Evaluating the model and looking toward future research 265
12 Epilogue: The question of elite domination of public opinion 310
Measures appendix 333
References 347
Index 359
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)