Nature's Keepers: The Remarkable Story of How the Nature Conservancy Became the Largest Environmental Organization in the World by Bill Birchard, Hardcover | Barnes & Noble
Nature's Keepers: The Remarkable Story of How the Nature Conservancy Became the Largest Environmental Organization in the World

Nature's Keepers: The Remarkable Story of How the Nature Conservancy Became the Largest Environmental Organization in the World

by Bill Birchard
     
 

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With more than $3.7 billion in assets and annual revenue of $800 million, the Nature Conservancy has generated staggering growth that would be the envy of any business.

Incorporated in 1951 by a small circle of concerned ecologists, the Conservancy has grown financially into the world's largest environmental organization. It has one million members—up from

Overview

With more than $3.7 billion in assets and annual revenue of $800 million, the Nature Conservancy has generated staggering growth that would be the envy of any business.

Incorporated in 1951 by a small circle of concerned ecologists, the Conservancy has grown financially into the world's largest environmental organization. It has one million members—up from 500,000 in 1990—and 3,500 employees operating in 50 states and 28 countries across the world.

Nature's Keepers offers readers an inspirational leadership tale and management chronicle, as it goes behind the scenes and details the inner workings of the Nature Conservancy. Highlighting the efforts of nine extraordinary leaders, Nature's Keepers examines the organization's culture and management, strategy and decisions, and courageous and ingenious individuals who have dedicated their lives to conservation.

Author Bill Birchard reveals how the Conservancy's sometimes controversial business practices—entrepreneurial approaches to preserving ecosystems while meeting human needs—have earned the praise of management gurus such as Peter Drucker. The Conservancy's way of operating, though not free of failings, is both widely emulated in the nonprofit community and greatly respected by business scholars and CEOs nationwide.

Product Details

ISBN-13:
9780787971588
Publisher:
Wiley
Publication date:
03/11/2005
Pages:
272
Sales rank:
690,183
Product dimensions:
6.28(w) x 9.30(h) x 0.97(d)

What People are saying about this

From the Publisher
"Nature’s Keepers is a remarkable book about a remarkable organizationand a ripping yarn about groups and people who make a difference against all odds. Beyond that, it is a matchless tale of a half century of organizational growth and renewal—replete with missteps and subsequent vaults upward. Told as a series of nine fast-paced sagas of extraordinary leaders, it holds lessons of the utmost importance for every variety of reader."
—Tom Peters

Meet the Author

Bill Birchard is a freelance journalist who has been writing about management and the environment for more than twenty-five years. His work has appeared in Chief Executive, CFO, Fast Company, Strategy + Business, and Tomorrow magazines. He has also written for the Appalachian Trail Conference, the Montana Department of State Lands, and the U.S. Forest Service. He is the coauthor of two previous books, Counting What Counts and The One-Minute Meditator. On the web, see www.natureskeepers.net.

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