Navigate the Net: A Comprehensive Learning Experience for Travel Professionals / Edition 1

Navigate the Net: A Comprehensive Learning Experience for Travel Professionals / Edition 1

by Shelly M. Houser
     
 

ISBN-10: 0130946451

ISBN-13: 9780130946454

Pub. Date: 05/28/2002

Publisher: Prentice Hall

Travel professionals become Internauts by using the NAVIGATE method!

This travel-industry specific publication introduces the unique, easy-to-implement "NAVIGATE" method to help travel professionals gain the knowledge they need to master new technology as the Internet continues to change and evolve.

The "NAVIGATE"

Overview

Travel professionals become Internauts by using the NAVIGATE method!

This travel-industry specific publication introduces the unique, easy-to-implement "NAVIGATE" method to help travel professionals gain the knowledge they need to master new technology as the Internet continues to change and evolve.

The "NAVIGATE" method is a specific set of instructions to show travel professionals how to use the Internet to their advantage—in other words, to become Internauts—by means of a fun, easy-to-use, practical approach.

Application of the Internet

Communication Tool
Information Access Tool
Information Access Tool
GDS Access and/or By-pass Tool
Direct Booking Tool
Marketing Tool

Step in NAVIGATE Process

Net Knowledge
Access to the World
Validate Information
Information
GDS access and/or by-pass
Add Services
Tap your Target Market
Evolve

Product Details

ISBN-13:
9780130946454
Publisher:
Prentice Hall
Publication date:
05/28/2002
Edition description:
New Edition
Pages:
270
Product dimensions:
7.00(w) x 9.10(h) x 0.60(d)

Table of Contents

Introduction.

I. N FOR NET KNOWLEDGE IN THE NAVIGATE PROCESS.

1. The Internet: History and Applications.

2. The Basics: Internet Terminology.

3. Security, Privacy, Legal, and Social Issues.

4. Agents Becoming Internauts.

II. A FOR ACCESS TO THE WORLD IN THE NAVIGATE PROCESS.

5. Communication Tools of the Net.

6. Business Communication Via E-Mail.

7. Netiquette.

III. V FOR VALIDATE AND I FOR INFORMATION IN THE NAVIGATE PROCESS.

8. Validating Information Found on the Net.

9. Finding the Information You Need.

10. Useful Web Sites for Travel Professionals.

11. Organizing Resources.

IV. G FOR GDS ACCESS AND/OR BY-PASS TOOL IN THE NAVIGATE PROCESS.

12. Technology Options: GDS and Other Tools.

V. A FOR ADD SERVICES IN THE NAVIGATE PROCESS.

13. The Competition: Online Travel Sites.

14. Add Services.

VI. T FOR TAP YOUR TARGET MARKET IN THE NAVIGATE PROCESS.

15. Your Company Web Site.

16. E-Marketing Opportunities.

VII. E FOR EVOLVE IN THE NAVIGATE PROCESS.

17. The Evolution of the Travel Professional.

Appendix A: Top Level Domains.

Appendix B: Emoticons and Acronyms.

Appendix C: Useful Websites.

Glossary of Terms.

Index.

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