Navigate the Net: A Comprehensive Learning Experience for Travel Professionals / Edition 1

Navigate the Net: A Comprehensive Learning Experience for Travel Professionals / Edition 1

by Shelly M. Houser
     
 

ISBN-10: 0130946451

ISBN-13: 9780130946454

Pub. Date: 05/28/2002

Publisher: Prentice Hall

Travel professionals become Internauts by using the NAVIGATE method!

This travel-industry specific publication introduces the unique, easy-to-implement "NAVIGATE" method to help travel professionals gain the knowledge they need to master new technology as the Internet continues to change and evolve.

The "NAVIGATE"

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Overview

Travel professionals become Internauts by using the NAVIGATE method!

This travel-industry specific publication introduces the unique, easy-to-implement "NAVIGATE" method to help travel professionals gain the knowledge they need to master new technology as the Internet continues to change and evolve.

The "NAVIGATE" method is a specific set of instructions to show travel professionals how to use the Internet to their advantage—in other words, to become Internauts—by means of a fun, easy-to-use, practical approach.

Application of the Internet

Communication Tool
Information Access Tool
Information Access Tool
GDS Access and/or By-pass Tool
Direct Booking Tool
Marketing Tool

Step in NAVIGATE Process

Net Knowledge
Access to the World
Validate Information
Information
GDS access and/or by-pass
Add Services
Tap your Target Market
Evolve

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Product Details

ISBN-13:
9780130946454
Publisher:
Prentice Hall
Publication date:
05/28/2002
Edition description:
New Edition
Pages:
270
Product dimensions:
7.00(w) x 9.10(h) x 0.60(d)

Table of Contents

Introduction.

I. N FOR NET KNOWLEDGE IN THE NAVIGATE PROCESS.

1. The Internet: History and Applications.

2. The Basics: Internet Terminology.

3. Security, Privacy, Legal, and Social Issues.

4. Agents Becoming Internauts.

II. A FOR ACCESS TO THE WORLD IN THE NAVIGATE PROCESS.

5. Communication Tools of the Net.

6. Business Communication Via E-Mail.

7. Netiquette.

III. V FOR VALIDATE AND I FOR INFORMATION IN THE NAVIGATE PROCESS.

8. Validating Information Found on the Net.

9. Finding the Information You Need.

10. Useful Web Sites for Travel Professionals.

11. Organizing Resources.

IV. G FOR GDS ACCESS AND/OR BY-PASS TOOL IN THE NAVIGATE PROCESS.

12. Technology Options: GDS and Other Tools.

V. A FOR ADD SERVICES IN THE NAVIGATE PROCESS.

13. The Competition: Online Travel Sites.

14. Add Services.

VI. T FOR TAP YOUR TARGET MARKET IN THE NAVIGATE PROCESS.

15. Your Company Web Site.

16. E-Marketing Opportunities.

VII. E FOR EVOLVE IN THE NAVIGATE PROCESS.

17. The Evolution of the Travel Professional.

Appendix A: Top Level Domains.

Appendix B: Emoticons and Acronyms.

Appendix C: Useful Websites.

Glossary of Terms.

Index.

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