Navigating the Badlands: Thriving in the Decade of Radical Transformation


In this groundbreaking book, Mary O'Hara-Devereaux — an internationally renowned business forecaster — shows how organizations can hone their competitive edge during these uncertain times. Using the metaphor of traveling through the badlands of the American West, Navigating the Badlands offers the principles, tools, transformative strategies, and essential understanding executives and business leaders need if they are to weather the rugged, global business landscape of the future. Throughout the book ...

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In this groundbreaking book, Mary O'Hara-Devereaux — an internationally renowned business forecaster — shows how organizations can hone their competitive edge during these uncertain times. Using the metaphor of traveling through the badlands of the American West, Navigating the Badlands offers the principles, tools, transformative strategies, and essential understanding executives and business leaders need if they are to weather the rugged, global business landscape of the future. Throughout the book O'Hara-Devereaux reveals how business leaders can seize the opportunity to create new value from successful alliances, reach global markets, and find top talent.

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What People Are Saying

From the Publisher
“This book offers a concise, coherent interpretation of a large set of global developments and their impacts on companies. Nevertheless, one of the valuable messages reads; ‘Don’t get lost in familiar territory.’ The Badlands metaphor provides an innovation imperative, which transcends a pure technological scope and truly integrates the social and organizational experimentation we need to embrace. Navigating the Badlands provides a reconceptualization of how we view the world and strategies to do something about it. A great book.”
—Harald Preissler, DaimlerChrysler AG, Research Society and Technology

Navigating the Badlands offers a thought-provoking exploration into the upheaval occurring in business and society. Those leaders wanting to thrive through this transformation will welcome this opportunity to challenge their thinking and broaden their perspective in new fresh ways. Leaders wanting to positively impact our new global society will embrace the Badlands message and insights on the criticality of ethical leadership.”
—Lydia Beebe, corporate secretary, ChevronTexaco

“This book will change the way you think about the future. Mary O’Hara- Devereaux’s insights are both sobering and empowering: a must-read for citizens of the twenty-first century.”
—Annalee Saxenian, dean, School of Information and Management Systems, University of California, Berkeley

Navigating the Badlands provides a clear economic and social context for companies to understand and respond to the impact of global transformation on the consumer.”
—Denise Morrison, president global sales and chief customer officer, Campbell Soup Company

“This is imperative reading in sustaining your competitive edge in the global, U.S., and China marketplace by focusing on three key factors—fluid strategies, adaptive leadership, and learning about the emerging economic powerhouse China.”
—Tom Chin, CEO, Sino-American Development and Investment Corporation

Navigating the Badlands is a brilliant and timely analysis of the challenges we face as both business leaders and global citizens. This analysis captures the sources of today’s underlying current unease which exist in the business community as well as in individuals. These ‘Badlands’ are contextualized and dissected by Mary’s perspective as an experienced futurist and successful practitioner.”
—Derek Van Eck, president, Van Eck Global Investments, New York

Navigating the Badlands will help Chinese CEO’s build innovation companies for the global marketplace and avoid the common problems and pains of their global competitors. This book will end up in every Chinese strategy meeting.”
—Chen Zhangliang, founder and CEO of several Chinese private ventures and member, National Peoples Congress, president, China Agricultural University, vice president, Peking University

“When the hearty pioneers of yesteryear headed west in their wagons, the most savvy among them no doubt took along the early reports of explorer John Wesley Powell or the Lewis and Clark expedition as a rough guide to what they’d encounter in the ‘Badlands.’ Today’s new pioneers in a fast transforming world—the metaphorical ‘Badlands’ in which we suddenly find ourselves—alas now have a similar rough guide. To survive and thrive along the dusty, dangerous and hazard-strewn trial that leads into the global future, keep you powder dry, your canteen full and have Mary O’Hara-Devereaux’s remarkable new book at reach in your saddlebag.”
—David Judson, vice president, Kavrakoglu, Istanbul, Turkey

“Mary O’Hara Devereaux first guides you through the major organizational and leadership shifts we have all been challenged to navigate, and then she delivers a carefully constructed framework that optimizes organizations and leaders opportunities to thrive in these turbulent times. She takes you into the future and gives you the tools and inspiration to plan from there.”
—Pamela Heman, executive director, Leadership California, board of directors, American Society of Association Executives

Navigating the Badlands is clear, easy to read, and explains deeply the concepts that I have come to use almost daily in my thinking and strategic development. The Badlands framework is relevant in almost every conversation I am in about the future of the nonprofit sector, philanthropy, and social change. The framework helps me to understand what has changed, is changing, and will change, and what skills, capacities, and strategies we need to support and nurture through this transition time. The framework provides a posture toward the world—a way of thinking about and managing change, a way of exploring the future so that you might then great it better prepared.”
—Ellen Friedman, vice president, Tides Foundation and Tides Center

“Young people are a vital demographic that companies, governments, and the social sector can not afford to ignore. Mary’s strong sense of this generation’s importance ensures the relevance of this book for those looking to reach this audience. Read it and learn how to engage and inspire them to realize the potential of their abilities within your organization and our global society.”
—Jennifer Corriero and Michael Furdyk, cofounders, TakingITGlobal, Young Global Leaders, Davos Economic Forum 2002, Toronto, Canada

“In this sweeping and penetrating analysis of the global forces driving change over the next twenty-five years, futurist Mary O’Hara Devereaux’s experienced hand draws a compelling, holistic map of the rapidly-shifiting territory we are entering, ‘The Badlands.’ Fortunately, she also provides us with critical navigational tools for systematically scouting our paths into this dangerous future. In our Business Across Borders training sessions, her Cassandra-esque prophecies made a powerful impression on our MBAs and corporate guests alike.”
—Leslie Jarmon, director, Business Across Borders Plus Program, MBA Program, McCombs School of Business, University of Texas at Austin

“Provocative and insightful . . . complex and straightforward, Mary O’Hara-Devereaux presents a comprehensive and compelling picture of the impact of globalization. The lessons from other industries told so well in this book have profound implications for health care. You can use the tools in this book for her new Health Care Badlands Map to breakthrough the gridlock and launch the radical innovations we so desperately need.”
—Philip R. Lee, M.D., professor, Stanford University School of Medicine, former chancellor, University of California San Francisco; former undersecretary for health and human services, Clinton Administration and Johnson Administration

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Product Details

  • ISBN-13: 9780787971380
  • Publisher: Wiley
  • Publication date: 9/3/2004
  • Edition number: 1
  • Pages: 336
  • Product dimensions: 6.30 (w) x 9.25 (h) x 1.13 (d)

Meet the Author

Mary O’Hara-Devereaux is the CEO of Global Foresight and an internationally recognized business forecaster and strategist. She is the coauthor of Globalwork from Jossey-Bass. She has consulted for numerous global players, including ChevronTexaco, Coca-Cola, Motorola, Procter & Gamble, CITIC Pacific, Ericsson, Skandia, and Cable and Wireless as well as government agencies in the United States and China. In addition she has been a senior faculty member at the University of California, University of Hawaii, Peking University, and the Institute for the Future.

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Table of Contents

Flash Forward . . . .

1. Making Sense of the Big Picture.

2. Weathering the Badlands: Global Drivers of Change.

3. Lead the Journey of Your Lifetime.

4. Don’t Get Lost in Familiar Territory.

5. Weave the Web: Create a Resilient Organization.

6. Avoid Strategy Tragedy.

7. Engage People Deeply.

8. Create the Corner Store.

9. Learn About China.

10. Embrace Global Interdependence.

Notes and Resources.


About the Author.


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  • Anonymous

    Posted April 11, 2005

    Highly Recommended!

    Every few hundred years, the Western world takes itself apart and puts itself together again. Peter Drucker observed that this process of dissolution and reconstitution occurs so decisively that, afterward, people who live in the new world cannot even imagine the world of their parents or grandparents. Author Mary O¿Hara-Devereaux believes that we are about three-quarters through a 75-year period of such disruptive innovation. She calls the transition 'the Badlands.' Like the barren Dakota Badlands of the Old West, they are a painful trial that makes or breaks people, and either way leaves them with a new sense of identity. The author identifies several distinct transitional pains for which she prescribes an equal number of palliatives. Her analyses and prescriptions can be thought provoking, though they are seldom trail blazing. While the book may be more smoke than fire, we find that smoke signals can be useful for the long-range vistas in the Badlands. (And, by the way, the author includes a chapter on China that seems almost as parenthetical as this sentence, though interesting enough. In reality, China looks like the pivot point of Badlands transitions, and how it comes through may affect how your neighborhood comes through, as well.)

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