Navigating The Partnership Maze

Overview

In Navigating the Partnership Maze, Sarah Gerdes explains AllianceMapping and shows how firms of any size can use it to research, plan, and build strong, mutually beneficial partnerships in half the time and at a fraction of the cost of traditional approaches. Written for the executive, entrepreneur, or small business owner on the move, this guide walks readers through each step of the AllianceMapping process in a series of quicktake chapters, complete with bullet points, checklists, eye-opening graphics, and ...
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Overview

In Navigating the Partnership Maze, Sarah Gerdes explains AllianceMapping and shows how firms of any size can use it to research, plan, and build strong, mutually beneficial partnerships in half the time and at a fraction of the cost of traditional approaches. Written for the executive, entrepreneur, or small business owner on the move, this guide walks readers through each step of the AllianceMapping process in a series of quicktake chapters, complete with bullet points, checklists, eye-opening graphics, and ready-to-use templates. From obtaining a distribution agreement with HBO to forging a joint venture with Intel, Gerdes outlines the precise path for achieving each kind of deal, driving home her points with fascinating case studies supplied by senior staff members at Microsoft, KPMG, American Express, Chevron Ventures, Fortune magazine, eWeek magazine, and other prestigious companies.
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Product Details

  • ISBN-13: 9780071589697
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 10/17/2002
  • Pages: 236
  • Product dimensions: 0.50 (w) x 6.00 (h) x 9.00 (d)

Table of Contents

Introduction
Ch. 1 The Promise of Partnerships 1
Ch. 2 Types of Partnerships 7
Ch. 3 Overcoming the Fear of Partnerships 29
Ch. 4 AllianceMapping 41
Ch. 5 Creating the Partnership Plan 59
Ch. 6 Partnership Development Life Cycle 75
Ch. 7 Navigating the Maze 99
Ch. 8 Structuring Partnership Agreements 131
Ch. 9 The Tools Used to Create Partnerships 163
Ch. 10 Partnering Techniques for the Long-Term Relationship 193
Glossary 205
Index 211
Acknowledgments 219
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