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NBC: America's Network / Edition 1
     

NBC: America's Network / Edition 1

by Michele Hilmes, Michael Henry
 

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ISBN-10: 0520250796

ISBN-13: 9780520250796

Pub. Date: 08/01/2007

Publisher: University of California Press


Spanning eight decades from the beginnings of commercial radio to the current era of international consolidation and emerging digital platforms, this pioneering volume illuminates the entire course of American broadcasting by offering the first comprehensive history of a major network. Bringing together wide-ranging original articles by leading scholars and

Overview


Spanning eight decades from the beginnings of commercial radio to the current era of international consolidation and emerging digital platforms, this pioneering volume illuminates the entire course of American broadcasting by offering the first comprehensive history of a major network. Bringing together wide-ranging original articles by leading scholars and industry insiders, it offers a comprehensive view of the National Broadcasting Company (NBC) that brings into focus the development of this key American institution and the ways that it has intersected with, and influenced, the central events of our times. Programs, policy, industry practices and personnel, politics, audiences, marketing, and global influence all come into play. The story the book tells is not just about broadcasting but about a nation's attempt to construct itself as a culture—with all the underlying concerns, divisions, opportunities, and pleasures. Based on unprecedented research in the extensive NBC archives, NBC: America's Network includes a timeline of NBC's and broadcasting's development, making it a valuable resource for students and scholars as well as for anyone interested the history of media in the United States.

Product Details

ISBN-13:
9780520250796
Publisher:
University of California Press
Publication date:
08/01/2007
Pages:
374
Product dimensions:
6.00(w) x 9.00(h) x 0.88(d)

Related Subjects

Table of Contents


List of Illustrations     ix
Acknowledgments     xi
Broadcasting Begins, 1919-38
Introduction to Part 1   Michele Hilmes     3
NBC and the Network Idea: Defining the "American System"   Michele Hilmes     7
"Always in Friendly Competition": NBC and CBS in the First Decade of National Broadcasting   Michael J. Socolow     25
Programming in the Public Interest: America's Town Meeting of the Air   David Goodman     44
Regulating Class Conflict on the Air: NBC's Relationship with Business and Organized Labor   Elizabeth Fones-Wolf   Nathan Godfried     61
Transitional Decades, 1938-60
Introduction to Part 2   Michele Hilmes     81
Breaking Chains: NBC and the FCC Network Inquiry, 1938-43   Christopher H. Sterling     85
Why Sarnoff Slept: NBC and the Holocaust   David Weinstein     98
Employment and Blue Pencils: NBC, Race, and Representation, 1926-55   Murray Forman     117
NBC, J. Walter Thompson, and the Struggle for Control of Television Programming, 1946-58   Mike Mashon     135
Talent Raids and Package Deals: NBC Loses Its Leadership in the 1950s   Douglas Gomery     153
NBC and the Classic Network System, 1960-85
Introduction to Part 3   Michele Hilmes     171
NBC News Documentary: "Intelligent Interpretation" in a Cold War Context   Michael Curtin     175
What Closes on Saturday Night: NBC and Satire   Jeffrey S. Miller     192
The Little Program That Could: The Relationship between NBC and Star Trek   Maire Messenger Davies   Roberta Pearson     209
Sex as a Weapon: Programming Sexuality in the 1970s   Elana Levine     224
Saturday Morning Children's Programs on NBC, 1975-2006: A Case Study of Self-Regulation   Karen Hill-Scott   Horst Stipp     240
NBC in the Digital Age, 1985 to the Present
Introduction to Part 4   Michele Hilmes     259
Must-See TV: NBC's Dominant Decades   Amanda D. Lotz     261
Creating the Twenty-first-Century Television Network: NBC in the Age of Media Conglomerates   Christopher Anderson     275
Life without Friends: NBC's Programming Strategies in an Age of Media Clutter, Media Conglomeration, and TiVo   Kevin S. Sandler     291
Network Nation: Writing Broadcasting History as Cultural History   Michele Hilmes   Shawn VanCour     308
NBC Time Line     323
Bibliography     331
Notes on Contributors      343
Index     347

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