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Needfinding: Design Research and Planning
     

Needfinding: Design Research and Planning

by Dev Patnaik
 
For over 50 years, Needfinding has been one of the core classes in the design program at Stanford University. Its premise is that by studying the world around us, we can get a better understanding of what people need, and use those insights to create meaningful new products and services. Needfinding draws upon theory and methods from anthropology, psychology,

Overview

For over 50 years, Needfinding has been one of the core classes in the design program at Stanford University. Its premise is that by studying the world around us, we can get a better understanding of what people need, and use those insights to create meaningful new products and services. Needfinding draws upon theory and methods from anthropology, psychology, engineering and design planning to better equip aspiring design researchers. Much of the class involves hands on learning and project work. This book acts as the primary reference for methods taught in the class. It's now available to students and non-students alike.

Product Details

ISBN-13:
9781480064102
Publisher:
CreateSpace Publishing
Publication date:
03/23/2013
Pages:
94
Sales rank:
1,298,082
Product dimensions:
8.50(w) x 11.00(h) x 0.19(d)

Meet the Author

Dev Patnaik is an adjunct professor at Stanford University, where he teaches innovation methods to design and business school students. He is the CEO of Jump Associates, a strategy and innovation firm that helps companies create new businesses and reinvent existing ones. Dev is a trusted advisor to senior executives at some of world's most admired companies, including General Electric, Nike, and Target. A frequent speaker at business forums, Dev was featured on CNBC's "The Business of Innovation," and his articles on innovation and strategy have appeared in several leading publications, including BusinessWeek, CNN, Fast Company, and Forbes. He is also the author of Wired to Care, a critically acclaimed book about the connection between empathy and business growth.

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