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Net, Blogs and Rock 'n' Roll: How Digital Discovery Works and What It Means for Consumers, Creators and Culture
     

Net, Blogs and Rock 'n' Roll: How Digital Discovery Works and What It Means for Consumers, Creators and Culture

by David Jennings
 

ISBN-10: 1857883985

ISBN-13: 9781857883985

Pub. Date: 09/13/2007

Publisher: Quercus

Discovery is the big challenge in today's world of blogs, social networks and infinite digital shelf space. Consumers are turning the tables on traditional media. They can't be herded toward the 'Next Big Thing,' but they'll happily pay attention if they hear some 'buzz' about something new and exciting. Essentially, anything goes in this new world of discovery

Overview

Discovery is the big challenge in today's world of blogs, social networks and infinite digital shelf space. Consumers are turning the tables on traditional media. They can't be herded toward the 'Next Big Thing,' but they'll happily pay attention if they hear some 'buzz' about something new and exciting. Essentially, anything goes in this new world of discovery that has taken on a rock 'n' roll ethos that defies tradition and resists definition. Net, Blogs and Rock 'n' Roll: How Digital Discovery Works and What It Means for Consumers, Creators and Culture dissects this new generation of discovery-oriented consumers and is for anyone who is interested in expanding audiences through the channels that cater to our always-connected culture. David Jennings explains how creators can support discoveries by maximizing the way buzz develops among fan communities, social networks and popular blogs. He outlines the three major strands of digital discovery and explains just how the history, culture and technology of media are influenced by personalization and portable electronic devices.

Product Details

ISBN-13:
9781857883985
Publisher:
Quercus
Publication date:
09/13/2007
Pages:
280
Product dimensions:
6.12(w) x 9.12(h) x 0.87(d)

Table of Contents


Discovery     1
The challenges of the fan economy     3
Net, blogs and rock 'n' roll     4
How to read this book     7
The Scent of Discovery     9
Use a Little TLC     10
Foraging for information     10
Jennings' law     13
TLC: Trying out, Links, Community     14
Free-range foragers     23
The Vibe-Raters     26
Collecting and curating     26
Project Phoenix     73
Alternative approaches to music discovery     32
Fans as Creators     43
A pyramid of influence     44
Originators and Synthesizers join forces     48
Communities of practice     52
Playlists and personality     55
Wise and Foolish Crowds     60
Charting new territory in an on-demand world     60
How flocking creates hits     65
Separating out the cream     67
Niches and their role as filters     71
The classical niche of niches     74
Tapping the Experts     79
Who Knows?     80
Media power: Spreading it all about     81
Imagine no professionals     84
The limitations of bottom-up     89
With so many gates, who needs keepers?     93
Rediscovering lost classics     97
Cracking the Code of Content     102
Global Jukebox     103
Music Genome     104
Genetic codes and musical relationships     105
The genetics of classical music and video     111
The ambient soundtrack of modern living     113
Programming your entertainment     117
Technology and Technique     123
The New Seekers     124
Next-generation search     126
Keeping your eyes peeled     129
Just browsing     131
Buzz Building     136
Blowing in the wind     138
Spreading the seed     141
Spreading the word     146
Propagating the virus     150
Going for the slow burn     154
Accelerating Digital Discovery     157
The net: Build on the power of the network     160
Blogs: Variety is the spice of life     164
Rock 'n' roll: Attitude and appetite     167
Casting the net wider     171
Scenarios for the Future     177
Future Consumers: Sharing Experiences     178
Shared culture and the culture of sharing     179
Dynamic collections     181
Tracking down music for casual hobbies     184
Teenage kicks     185
Creating and curating the archive     188
Our data, our rewards     191
Future Media: Designing for Discovery     196
Creating shared experiences: The new breed of smart intermediaries     197
Ask the audience     199
The discovery triangle: Courting rituals     202
Reasons to be wary: The fault line between creators and intermediaries     205
Policing social networks     207
Charting the celestial jukebox     209
Spotting and nurturing emerging trends     211
Future Culture: Who Knows Who's Next?     215
Search Inside the Music     216
Shake it up     218
Entertaining ourselves to death?     220
It's up to us     225
Acknowledgments     230
Notes     232
Index     242

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