.Net E-Commerce Programmingby Mike Gunderloy, Noel Jerke, Don Kiely (Foreword by), Jim Gabbert (Editor), Susan Berge (Editor)
Written for experienced programmers, this book details the entire process
Building an effective e-commerce site requires a diverse set of skills and an understanding of how to use a variety of tools and technologies. With .NET E-Commerce Programming, you not only sharpen your programming skills but also get a full set of code solutions for building an online store.
Written for experienced programmers, this book details the entire process of planning, building, and managing an online store with Visual Basic .NET, ASP.NET, ADO.NET, and SQL Server 2000. It begins with an overview of technology and terminology, and then moves on to planning, showing you how to design the database for the store. In this phase, you'll use Visio for Enterprise Architects to translate requirements into SQL code. From there, you'll begin building the shopper interface, creating a catalog, shopping basket, and check-out process, and adding features that will enable users to view their order history and edit their profiles. You'll create and implement cohesive, browser-based functionality for managing the catalog, taxes, shipping charges, and orders.
Database, front end, and management-those are the essentials. You get much more, though: advice on selecting and managing a server, tips for implementing up-sell and cross-sell marketing tactics, and instructions on localizing your store for consumers worldwide. Everywhere you turn, the focus is on reaping the special benefits.NET offers your e-commerce project: shorter development times, improved scalability and performance, easier application integration, and tighter security.
About the Author
Mike Gunderloy has worked with Microsoft data access and Web technologies for over a decade. He's an independent consultant and frequent author on development topics. His other Sybex books include the Desktop and Enterprise editions of Access 2002 Developer's Handbook Set (with Paul Litwin and Ken Getz) and ADO and ADO.NET Programming. Mike lives on a farm in eastern Washington, where he raises chickens, llamas, and peacocks when he's not wrestling with new software releases. Noel Jerke is a principal in the high-tech management consulting firm Pittiglio Rabin Todd & McGrath (PRTM). He has developed e-commerce sites for prominent organizations such as Martha Stewart, Electronics Boutique, the American Diabetes Association, Black & Decker, and the Air Force. He is the author of several books on Web and Microsoft technologies, including Visual Basic Developer's Guide to E-Commercewith ASP and SQL Server from Sybex.
- Sybex, Incorporated
- Publication date:
- Edition description:
- Book & Cd-Rom
- Product dimensions:
- 7.48(w) x 9.02(h) x 1.36(d)
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