Net Gain: Expanding Markets through Virtual Communities

Net Gain: Expanding Markets through Virtual Communities

by John Hagel, Arthur G. Armstrong
     
 

This Book is the Manifesto for a new generation of competitors who want to reap the elusive rewards of the on-line economy. Like no other book, Net Gain identifies where the real value lies on the Internet and on other networks. It is the first to give you the strategic tools for determining how much your company will need to invest--and how much and where it stands…  See more details below

Overview

This Book is the Manifesto for a new generation of competitors who want to reap the elusive rewards of the on-line economy. Like no other book, Net Gain identifies where the real value lies on the Internet and on other networks. It is the first to give you the strategic tools for determining how much your company will need to invest--and how much and where it stands to gain--by building a successful virtual community.

Editorial Reviews

bn.com
In Internet years, this book is a "classic," recognized for the authors' profound early insights into the power of virtual communities, the role of customer interaction, and the fast-evolving global marketplace -- all fueled by the Net.
Library Journal
According to Hagel and Armstrong, both with the multimedia firm McKindey & Company, virtual communities are the marketplaces of the future. Representing more than a physical place on the Internet, they are an evolution in business dynamics. By providing a common forum on the Internet for consumers to share information, the authors argue, vendors are seeking access to these valuable market enclaves, hence creating a power shift from the vendor to the customer. The authors clearly demonstrate their professional experience and business acumen regarding this new market forum. Their book is a manifesto for a generation of entrepreneurs hoping to learn about the future of the online economy. Recommended for those seriously interested in the direction of business markets.
-- Dennis Krieb, St. Charles County Community College Library, St. Peters, Montana
CIO Magazine
Net Gain might be a blueprint for the future of the web.
Computerworld
This is the most well-thought-out analysis I've seen of how to actually make money on the Web. The authors are right in arguing that it's all about content, interaction and community. Now, someone just has to do it.
Journal of Business Strategy
A MUST-read if you're in (or want to be in) the Web site decision-making chain at your company.

Product Details

ISBN-13:
9780071038720
Publisher:
McGraw-Hill Companies, The
Publication date:
02/07/1997
Pages:
256

What People are saying about this

Esther Dyson
"Compelling, thought-provoking, and subversive. In the language of business, Net Gain argues that the balance of power is about to shift from producers to consumers, from vendors to customers. It analyzes business models of the future, describing structure, not just texture, and shows how on-line business will change the dynamics of the marketplace worldwide." -- President EDventure Holdings
John Seely Brown
"A provocative, timely, and insightful look into the complex, interlocking dynamics of virtual community construction and value creation. Net Gain is a must read for all companies new and old looking for ways to leverage the Internet as a new medium for llinking and listening to customers, for building customer loyalty, and for leveraging value creation. Mind expanding, yet pragmatic and grounded." -- Chief Scientist, Xerox Corporation, and Director of Xerox Palo Alto Research Center

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