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Net Gain: Expanding Markets through Virtual Communities

Overview

This Book is the Manifesto for a new generation of competitors who want to reap the elusive rewards of the on-line economy. Like no other book, Net Gain identifies where the real value lies on the Internet and on other networks. It is the first to give you the strategic tools for determining how much your company will need to invest--and how much and where it stands to gain--by building a successful virtual community.
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Overview

This Book is the Manifesto for a new generation of competitors who want to reap the elusive rewards of the on-line economy. Like no other book, Net Gain identifies where the real value lies on the Internet and on other networks. It is the first to give you the strategic tools for determining how much your company will need to invest--and how much and where it stands to gain--by building a successful virtual community.
Read More Show Less

Editorial Reviews

From Barnes & Noble
In Internet years, this book is a "classic," recognized for the authors' profound early insights into the power of virtual communities, the role of customer interaction, and the fast-evolving global marketplace -- all fueled by the Net.
Library Journal
According to Hagel and Armstrong, both with the multimedia firm McKindey & Company, virtual communities are the marketplaces of the future. Representing more than a physical place on the Internet, they are an evolution in business dynamics. By providing a common forum on the Internet for consumers to share information, the authors argue, vendors are seeking access to these valuable market enclaves, hence creating a power shift from the vendor to the customer. The authors clearly demonstrate their professional experience and business acumen regarding this new market forum. Their book is a manifesto for a generation of entrepreneurs hoping to learn about the future of the online economy. Recommended for those seriously interested in the direction of business markets.
-- Dennis Krieb, St. Charles County Community College Library, St. Peters, Montana
Library Journal
According to Hagel and Armstrong, both with the multimedia firm McKindey & Company, virtual communities are the marketplaces of the future. Representing more than a physical place on the Internet, they are an evolution in business dynamics. By providing a common forum on the Internet for consumers to share information, the authors argue, vendors are seeking access to these valuable market enclaves, hence creating a power shift from the vendor to the customer. The authors clearly demonstrate their professional experience and business acumen regarding this new market forum. Their book is a manifesto for a generation of entrepreneurs hoping to learn about the future of the online economy. Recommended for those seriously interested in the direction of business markets.
-- Dennis Krieb, St. Charles County Community College Library, St. Peters, Montana
CIO Magazine
Net Gain might be a blueprint for the future of the web.
Computerworld
This is the most well-thought-out analysis I've seen of how to actually make money on the Web. The authors are right in arguing that it's all about content, interaction and community. Now, someone just has to do it.
Journal of Business Strategy
A MUST-read if you're in (or want to be in) the Web site decision-making chain at your company.
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Product Details

  • ISBN-13: 9780071038720
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 2/7/1997
  • Pages: 256

Table of Contents

preface
Pt. I the real value of virtual communities
Ch. 1 the race belongs to the swift 2
Ch. 2 reversing markets: how customers gain 16
Ch. 3 the new economics of virtual communities 41
Ch. 4 the shape of things to come 82
Pt. II building a virtual community
Ch. 5 choosing the way in 112
Ch. 6 laying the foundation: getting to critical mass 131
Ch. 7 the gardener's touch: managing organic growth 150
Ch. 8 equipping the community: choosing the right technology 171
Pt. III positioning to win the broader game
Ch. 9 rethinking functional management 186
Ch. 10 reshaping markets and organizations 203
management agenda 217
further reading 221
index 225
about the authors 235
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