Net Income: Cut Costs, Boost Profits, and Enhance Operations Online

Overview

Net Income Cut Costs, Boost Profits, and Enhance Operations Online Wally Bock and Jeff Senne "From finance to manufacturing, training to customer service, Net Income is an operating manual for producing results. Very simply, this is an excellent book!" — James L. Barksdale, from the foreword This isn't another Internet book — it's not even a technology book — this is a business guide. And if you think the Net is only for sales and marketing, you're only getting half the picture. Net Income shows how to use the ...

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Overview

Net Income Cut Costs, Boost Profits, and Enhance Operations Online Wally Bock and Jeff Senne "From finance to manufacturing, training to customer service, Net Income is an operating manual for producing results. Very simply, this is an excellent book!" — James L. Barksdale, from the foreword This isn't another Internet book — it's not even a technology book — this is a business guide. And if you think the Net is only for sales and marketing, you're only getting half the picture. Net Income shows how to use the Internet, intranet, and extranet to slash expenses and strengthen operations in order to compete in today's brutal marketplace. Net Income provides real-world examples from over a hundred businesses—from mom & pop stores to Fortune 500 giants—that have used the Internet to increase profits. You'll see how:
* Columbia/HCA saved $6,000 per physician by offering training online
* Heineken USA cut its order cycle time from 10-12 weeks to 4-6 weeks
* General Electric cut its average purchasing cycle from 14 to 7 days
* and much more!
Wally Bock and Jeff Senne are Known for their no-nonsense business advice on how to use and implement Internet strategies, tactics, and systems that produce "real world" results. And with the advice and action plans they offer in Net Income, you too can learn how to capture the hidden profits of the Internet.

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Product Details

  • ISBN-13: 9780471288398
  • Publisher: Wiley
  • Publication date: 9/3/1997
  • Edition number: 1
  • Pages: 320
  • Product dimensions: 9.00 (w) x 6.00 (h) x 0.73 (d)

Table of Contents

Foreword
Introduction
1 The Tactics Action Planning System 1
2 Product Development 17
3 Manufacturing and Quality Assurance 37
4 Administration 61
5 Recruiting and Training 87
6 Enhancing Sales Effectiveness 111
7 Enhancing Service Delivery 137
8 Fulfillment and Distribution 155
9 Customer Service 175
10 Leadership 199
11 Making this Happen in Your Organization 227
App. A: Resources 249
App. B Precursor Technologies 253
Appendix C: Sales 263
Glossary 269
Index 279
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