Net Profit: How to Invest and Compete in the Real World of Internet Business / Edition 1by Peter S. Cohan
Pub. Date: 06/18/1999
Accounts of fortunes made, sometimes overnight, make investment in Internet related business a very tempting proposition. But the hype and hysteria surrounding many Internet companies and their public offerings make many people wonder: Is the Internet phenomenon for real? If so, how can I spot a sound investment? And even, can my company claim a place in the
Accounts of fortunes made, sometimes overnight, make investment in Internet related business a very tempting proposition. But the hype and hysteria surrounding many Internet companies and their public offerings make many people wonder: Is the Internet phenomenon for real? If so, how can I spot a sound investment? And even, can my company claim a place in the industry'In Net Profit, author Peter Cohan maintains that the Internet, while unique in aspect, is not so different in form from other industries. Using tried-and-true economic analysis, he examines nine specific Internet business segments and identifies the underlying dynamics of each. He compares the strategies and practices that distinguish each segment leader from its peers. He cuts through the hyperbole surrounding Internet business to make economic sense of the Web and provides readers with a thorough understanding of today's industry. Along the way, Cohan also offers a wealth of savvy investment advice.If you are an investor, you'll be introduced to a unique framework you can use to evaluate potential Internet investments: The author sets loose his Net Profit Retriever to sniff out worthy companies in all nine Internet market segments. Cohan also offers six rules of Web investing, tips for venture capitalists, and screening methods that venture capitalists can use to select high-return Internet investments.If you are running an Internet business, this book offers two more frameworks. The Pyramid of Web Business Models will help Internet business managers evaluate where they are, where they're headed, and what their strategic options are for getting there. The Pyramid of Web Applications will help non-Internet business managers assess the costs and benefits of engaging in electronic commerce.Net Profit doesn't overlook the Internet consumer, either. Cohan gets beyond the hoopla concerning Yahoo! and Amazon.com to present several services that offer new ways to shop and do research. He also shares
Table of Contents
Net Infrastructure: The Levi's of the 1990's.
Web Consulting: It's All About Commitment.
Internet Venture Capital: Money Dictates.
Web Portals: Walking Through Virtual Doors.
Electronic Commerce: Profitless Prosperity?
Web Content: Let's Talk About Us.
Internet Service Providers: Oceans of Red Ink.
Web Commerce Tools: Virtual Plumbing.
What Have We Learned? Lessons for Present and Future Profits.
Managers: Can the Web Improve Your Business.
From Lossware to Powerware: Advice for Internet Management and Investment.
Company Name Index.
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