Net Profit: How to Invest and Compete in the Wild World of Internet Business / Edition 1

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Overview

In Net Profit, author Peter Cohan maintains that the internet, while unique in aspect, is not so different in form from other industries. Using tried-and-true economic analysis, he examines nine specific internet business segments and identifies the underlying dynamics of each. He compares the strategies and practices that distinguish each segment leader from its peers. He cuts through the hyperbole surrounding internet business to make economic sense of the Web and provides readers with a thorough understanding of today's industry. Along the wey Cohan also offers a wealth of savvy investment advice.
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Editorial Reviews

Booknews
The bulk of this work consists of an economic evaluation of nine Internet business segments, including Powerware, Brandware, and Lossware businesses. After defining the segments business consultant Cohan analyzes their markets and profit potentials, presents case studies, and describes the implications for managers. Finally, he applies the lessons to non-Internet businesses' decisions to sell on the Web. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780787956875
  • Publisher: Wiley
  • Publication date: 1/28/2001
  • Series: Jossey-Bass Business and Management Series
  • Edition description: REVISED
  • Edition number: 1
  • Pages: 352
  • Product dimensions: 6.03 (w) x 9.04 (h) x 0.96 (d)

Table of Contents

Preface
The Author
1 Net Profit 1
2 Net Infrastructure: The Levi's of the 1990s 20
3 Web Consulting: It's All About Commitment 42
4 Internet Venture Capital: Money Dictates 63
5 Internet Security: Barbarians at the Gates 85
6 Web Portals: Walking Through Virtual Doors 106
7 Electronic Commerce: Profitless Prosperity? 132
8 Web Content: Let's Talk About Us 156
9 Internet Service Providers: Oceans of Red Ink 179
10 Web Commerce Tools: Virtual Plumbing 202
11 What Have We Learned? Lessons for Present and Future Profits 229
12 Managers: Can the Web Improve Your Business? 247
13 From Lossware to Powerware: Advice for Internet Management and Investment 270
References 295
Subject Index 301
Company Name Index 309
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