Net Results: Web Marketing That Works

Net Results: Web Marketing That Works

by USWeb, Rick E. Bruner
     
 

Net Results: Web Marketing That Works reveals the successful strategies and tactics that the leading online development firm USWeb has used to create winning marketing campaigns for prominent clients. Rich in expert advice and real-world case studies, this unique book shows how businesses large and small can work to maximize their internet site's return on investment,… See more details below

Overview

Net Results: Web Marketing That Works reveals the successful strategies and tactics that the leading online development firm USWeb has used to create winning marketing campaigns for prominent clients. Rich in expert advice and real-world case studies, this unique book shows how businesses large and small can work to maximize their internet site's return on investment, develop domain branding, optimize site design, build internet communities, and generate online publicity.

Editorial Reviews

Linda McCutcheon
"Net Results is the essential manual when you're ready to turn your Web site into a revenue-generating part of your business. What the authors understand is that while anyone can learn some HTML and produce a Web site, few have the resources and expertise to create a destination that millions of users will find and then return to again and again. Net Results teaches you how to apply the savviest marketing and promotion techniques to deliver success on the Web." Linda McCutcheon President, Time Inc. New Media

Product Details

ISBN-13:
9781568304144
Publisher:
New Riders
Publication date:
04/01/1998
Pages:
392
Product dimensions:
7.63(w) x 9.45(h) x 1.26(d)

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