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Net Results.2: Best Practices for Web Marketing
     

Net Results.2: Best Practices for Web Marketing

by Rick Bruner, Rick Bruner, Mia Amato, Bob Heyman, Leland Harden
 
With the dot-com revolution, an entire new breed of book—the technology/commerce title has emerges as the pioneer's guide. Discounting the initial-sales spike for this title, demand for Net Results has been growing, particularly over the last 14 months (coinciding with the increased attention paid to e-commerce). Net Results has received superlative reviews; the

Overview

With the dot-com revolution, an entire new breed of book—the technology/commerce title has emerges as the pioneer's guide. Discounting the initial-sales spike for this title, demand for Net Results has been growing, particularly over the last 14 months (coinciding with the increased attention paid to e-commerce). Net Results has received superlative reviews; the consistent theme in the comments is that the book is comprehensive; full of real-world advice; written by authorities of exceptional qualification; and has advice that is not easily outdated, reflecting an impressive understanding of and vision for web marketing issues of the near future. Simply: Net Results is a proven winner. This book is a walking tour of what to do and what to avoid, hosted not by a professional writer (as many competitive titles are), but by experts who rely on their own advice for continued success in their own dot-com businesses.

Editorial Reviews

bn.com
The Barnes & Noble Review
When the e-commerce survivors come up for air, they'll find enormous opportunities still exist -- for new and "bricks-and-mortar" companies smart enough to learn the right lessons. Those lessons have been gathered into a single book: NetResults.2: Best Practices for Web Marketing.

In this book, three battle-scarred veterans of the e-commerce wars offer real wisdom for every aspect of successful e-commerce, starting with setting goals, identifying your value proposition, and determining where your return on investment is going to come from. Next, you'll find practical audience development strategies: up-to-date techniques for improving your position on search engine results, "word of Web" viral marketing approaches, affinity sites and affiliate programs, and more.

There's a full chapter on web-savvy public relations and another on making sense of the conflicting claims and measurements associated with web advertising.

E-commerce is never going to be easy again (if it ever was). But this book's advice can significantly improve your chances of long-term success. (Bill Camarda)

Bill Camarda is a consultant and writer with nearly 20 years' experience in helping technology companies deploy and market advanced software, computing, and networking products and services. His 15 books include Special Edition Using Word 2000 and Upgrading & Fixing Networks For Dummies®, Second Edition.

Product Details

ISBN-13:
9780735710245
Publisher:
Pearson Education
Publication date:
11/21/2000
Series:
Voices That Matter Series
Edition description:
REV
Pages:
343
Product dimensions:
6.84(w) x 9.11(h) x 0.88(d)

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