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From Barnes & NobleThe Barnes & Noble Review
When the e-commerce survivors come up for air, they'll find enormous opportunities still exist -- for new and "bricks-and-mortar" companies smart enough to learn the right lessons. Those lessons have been gathered into a single book: NetResults.2: Best Practices for Web Marketing.
In this book, three battle-scarred veterans of the e-commerce wars offer real wisdom for every aspect of successful e-commerce, starting with setting goals, identifying your value proposition, and determining where your return on investment is going to come from. Next, you'll find practical audience development strategies: up-to-date techniques for improving your position on search engine results, "word of Web" viral marketing approaches, affinity sites and affiliate programs, and more.
There's a full chapter on web-savvy public relations and another on making sense of the conflicting claims and measurements associated with web advertising.
E-commerce is never going to be easy again (if it ever was). But this book's advice can significantly improve your chances of long-term success. (Bill Camarda)
Bill Camarda is a consultant and writer with nearly 20 years' experience in helping technology companies deploy and market advanced software, computing, and networking products and services. His 15 books include Special Edition Using Word 2000 and Upgrading & Fixing Networks For Dummies®, Second Edition.