Network Analysis and Tourism: From Theory to Practice

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Overview

This book aims to provide a comprehensive review of the contribution of network analysis to the understanding of tourism destinations and organizations. Theoretical and methodological aspects are discussed along with a series of applications. While this is a relatively new approach in the tourism literature, in other social and natural sciences network analysis has a long tradition and has provided important insights for the knowledge of the structure and the dynamic of many complex systems. The study of network structures, both from a quantitative and qualitative point of view, can deliver a number of useful outcomes also for the analysis of tourism destinations and organizations.

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Product Details

  • ISBN-13: 9781845410889
  • Publisher: Multilingual Matters Ltd.
  • Publication date: 4/15/2008
  • Series: Aspects of Tourism Series , #35
  • Pages: 220
  • Product dimensions: 6.10 (w) x 8.40 (h) x 0.80 (d)

Meet the Author

Noel Scott has extensive experience as a senior tourism manager and researcher and over 25 years in industry research positions. He holds a doctorate in tourism management and Master degrees in marketing and business administration and is a senior lecturer at The University of Queensland, Brisbane, Australia. Rodolfo Baggio is a Lecturer at Bocconi University in Milan, Italy. He has a background in Physics and actively researches and teaches in the field of information technology and tourism. He is now applying quantitative network analysis methods to the study of tourism destinations. Chris Cooper has degrees in geography from University College London. He is joint editor of Channel View's Aspect of Tourism Series and co-editor of Current Issues in Tourism. His research interests lie in the area of destination management particularly focussing on network analysis and innovation. He is currently director of the Christel deHaan Tourism and Travel Research Centre at the University of Nottingham, UK.
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Table of Contents

1 Introduction 1

2 The Historical Development of Network Theories 8

3 The Network Concept and Tourism 15

Pt. 1 Qualitative Approaches to Tourism Network Analysis

4 Conceptual Tools for Evaluating Tourism Partnerships 27

5 Tourism Destination Networks and Knowledge Transfer 40

6 Policy Networks and Tourism Governance 58

7 Network Governance and Connectivity: A Case Study 79

8 The Benefits of Networks for Small and Medium Sized Tourism Enterprises 96

9 International Tourism Trade Networks: The Case of the Chinese Inbound Travel Trade to Australia 115

10 Power, Destination Branding and the Implications of a Social Network Perspective 131

Pt. 2 Quantitative Approaches to Tourism Network Analysis

11 Issues in Quantitative Network Analysis 145

12 Visualising Tourism Networks: Connecting the Dots 163

13 Complex Tourism Networks 175

14 Technological Tourism Networks and Network Simulation 193

15 Conclusions 218

References 224

Index 257

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