Network Challenge (Preface & Chapter 1), The: The Network Imperative: Community or Contagion? [NOOK Book]

Overview

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

The rising importance of networks creates challenges and opportunities for business enterprises. On the one hand, networks lead to contagion and other risks, as seen in the spread of the 2008 global financial crisis. On the other hand, networks present opportunities for building community, as in the rapid rise of companies such as eBay, ...

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Network Challenge (Preface & Chapter 1), The: The Network Imperative: Community or Contagion?

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Overview

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

The rising importance of networks creates challenges and opportunities for business enterprises. On the one hand, networks lead to contagion and other risks, as seen in the spread of the 2008 global financial crisis. On the other hand, networks present opportunities for building community, as in the rapid rise of companies such as eBay, Google, Facebook, and other network-based enterprises. In this chapter, the authors point out that network-based models for business challenge the traditional view of capabilities and strategies that are the focus of most management thinking, making it clear that the opportunities and threats presented by networks cannot be ignored.

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Product Details

  • ISBN-13: 9780137015290
  • Publisher: Pearson Education
  • Publication date: 5/19/2009
  • Sold by: Barnes & Noble
  • Format: eBook
  • Sales rank: 280,208
  • File size: 240 KB

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