Network Dynamics in International Marketing / Edition 1

Network Dynamics in International Marketing / Edition 1

by P. Naude, P. W. Turnbull, Peter Naude

ISBN-10: 0080433588

ISBN-13: 9780080433585

Pub. Date: 12/15/1998

Publisher: Emerald Group Publishing

Product Details

Emerald Group Publishing
Publication date:
International Business and Management Series
Product dimensions:
6.14(w) x 9.21(h) x 0.81(d)

Table of Contents

Series Editor's Preface. Editors' Preface. List of Tables and Figures. The Contributors. Position Papers. Two decades of interaction, relationships and networks (D. Ford). The burden of relationships or who's next (H. Hakansson, I. Snehota). Adaptations in buyer-seller relationships (R. Brennan, P.W. Turnbull). A review of the nature and development of inter-organisational relationships: a network perspective (M.Y.S. Cheung, P.W. Turnbull). Research Issues. Case research as a methodology for industrial networks: a realist apologia (G. Easton). Business network research: a grounded theory approach (S. De Búrca, D. McLoughlin). Time and temporality in research design: a review of buyer-seller relationship models (A. Halinen). Winning bids for technology-based capital equipment: the significant but variable effect of buyer-seller relationships (D.W. Large, R.A. More). Relationships in banking (J. Proença, L.M. Castro). Expanding our Horizons. From districts to milieux: in search of network boundaries (B. Cova et al.). Manufacturer-retailer relationships in Germany: the institutionalisation of category management (L. Araujo, S. Mouzas). The impact of groupware on relationship management (C.P. Holland, R. Phillips). Exploring relationship strategy (D. Ford et al.). Relationship marketing management: the internal and external market dimensions of marketing planning (D. Ballantyne). Strategic marketing: tracing the evolution in the network context of competition (U. Jüttner). Author index. Subject index.

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