Network Marketing For Dummies

by Zig Ziglar, John P. Hayes

Overview

Network marketing has helped people all over the world achieve financial independence—and it can help you do the same. As a profession, network marketing invites all people, regardless of gender, experience, education, or financial status, to jump on board and build a satisfying and potentially lucrative business. If you want to improve your current financial situation and are ready to become your own boss, then networking marketing is the way to go.

Whether you want to work full-time or part-time; whether you dream of earning a few hundred dollars a month or thousands of dollars a month, Network Marketing For Dummies can show you how to get started in this business within a matter of days. If you’re currently involved in network marketing, this book is also valuable as both a reference source and a refresher course.

Network marketing is a system for distributing goods and services through networks of thousands of independent salespeople, or distributors. With Network Marketi ng For Dummies as your guide, you’ll become familiar with this system and figure out how to build revenue, motivate your distributors, evaluate opportunities, and grab the success you deserve in this field. You’ll explore important topics, such as setting up a database of prospects and creating loyal customers. You’ll also discover how to:

• Get set up as a distributor
• Develop a comprehensive marketing plan
• Recruit, train, and motivate your network
• Maximize downline income
• Take your marketing and sales skills to a higher level
• Cope with taxes and regulations
• Avoid common pitfalls

Packed with tips on overcoming common start-up hurdles as well as stories from more than fifty successful network marketers, Network Marketing For Dummies will show you how to approach this opportunity so that you can begin to build a successful and satisfying business of your own.

Product Details

ISBN-13:	9780764552922
Publisher:	Wiley
Publication date:	01/10/2001
Series:	For Dummies Books
Pages:	416
Product dimensions:	10.38(w) x 10.92(h) x 0.92(d)

About the Author

Zig Ziglar is a renowned motivational speaker. His training courses, tapes, and videos are hugely successful, and he has written many bestselling books. John P. Hayes, Ph.D., is a writer, speaker, and seminar leader.

Table of Contents

Introduction 1

Part I: Why Network Marketing Works 9

Chapter 1: Don’t Laugh — $100 Billion a Year Is Serious Business 11

Chapter 2: Coming of Age: The Future Belongs to Network Marketing 25

Chapter 3: Deciding Whether Network Marketing Will Work for You 39

Part II: Finding and Evaluating the Opportunities 53

Chapter 4: Investigating Before You Invest 55

Chapter 5: Evaluating Network Marketing Companies 67

Chapter 6: Evaluating a Company’s Management Team 81

Chapter 7: Evaluating a Company’s Products and Services 93

Chapter 8: Evaluating Your Opportunity to Earn Money 111

Part III: Signing Up and Setting Up for Success 133

Chapter 9: Organizing Your Business 135

Chapter 10: Knowing What to Do After You Sign Up 151

Chapter 11: Sponsoring, Training, and Motivating People in Your Downline 167

Part IV: Sales and Marketing Skills to Help You Build Your Business 181

Chapter 12: Know Thy Customer 183

Chapter 13: Determining a Customer’s Value 193

Chapter 14: The Art of Prospecting 207

Chapter 15: When the Prospect Says Yes, You Shout “Hallelujah!” 223

Chapter 16: Deciding On the Best Ways to Attract Customers 239

Chapter 17: Marketing Activities 101 251

Chapter 18: “But I Don’t Want to Be a Salesperson!” 269

Chapter 19: Taking Your Sales Skills to a Higher Level 283

Chapter 20: Creating Satisfied, Loyal Customers 295

Part V: The Part of Tens 309

Chapter 21: Ten Plus Two Resources for Network Marketers 311

Chapter 22: Ten Characteristics of Top Network Marketers 319

Chapter 23: Ten Business-Enhancing Ideas 327

Chapter 24: Ten Questions That You’ll Probably Ask about Network Marketing 337

Chapter 25: Ten Ways to Get a Quick Start in Network Marketing 345

Appendix: Glossary of Terms 353

Index 359