Lately, selling networking equipment and services has been tougher than selling ice to Eskimos. It’s even tougher if you don’t always understand what you’re selling. But, let’s face it: Salespeople have quotas to meet -- who has time for academics? Life’s equally tough for support people who need to solve customer problems stat -- and can’t always get the attention of the engineers who really know the stuff. Now there’s a self-serve solution: Cisco Press’s Network Sales and Service Handbook.
Written specifically for sales and support specialists throughout networking and telecom, this wide-ranging book covers virtually every corner of the field -- concisely, simply, and with practical examples. It’s the place to turn for a quick, high-level overview of customer premises equipment, IP addressing, local access, ATM, or frame relay. If you’ve got five minutes and you want to understand QoS, or the old-fashioned public switched telephone network, look here. Ditto for MPLS, DWDM, “dark fiber,” ATM traffic shaping, or VLANs.
As appendices, Cisco has thoughtfully included quick references to carrier 10-10 PIC codes, RIP and RIPv2 routing, BGP4, IGRP, OSPF, and EIGRP -- information that most sales and support teams would love to have handy. Get this book and the latest edition of Newton’s Telecom Dictionary, and you’ll be ready to talk to anyone about anything. Bill Camarda
Bill Camarda is a consultant, writer, and web/multimedia content developer. His 15 books include Special Edition Using Word 2000 and Upgrading & Fixing Networks For Dummies®, Second Edition.