Networks, Crowds, and Markets: Reasoning About a Highly Connected World

Hardcover (Print)
Rent
Rent from BN.com
$14.93
(Save 75%)
Est. Return Date: 07/28/2015
Buy Used
Buy Used from BN.com
$37.34
(Save 37%)
Item is in good condition but packaging may have signs of shelf wear/aging or torn packaging.
Condition: Used – Good details
Used and New from Other Sellers
Used and New from Other Sellers
from $34.38
Usually ships in 1-2 business days
(Save 42%)
Other sellers (Hardcover)
  • All (24) from $34.38   
  • New (16) from $47.47   
  • Used (8) from $34.38   

Overview

Over the past decade there has been a growing public fascination with the complex connectedness of modern society. This connectedness is found in many incarnations: in the rapid growth of the Internet, in the ease with which global communication takes place, and in the ability of news and information as well as epidemics and financial crises to spread with surprising speed and intensity. These are phenomena that involve networks, incentives, and the aggregate behavior of groups of people; they are based on the links that connect us and the ways in which our decisions can have subtle consequences for others. This introductory undergraduate textbook takes an interdisciplinary look at economics, sociology, computing and information science, and applied mathematics to understand networks and behavior. It describes the emerging field of study that is growing at the interface of these areas, addressing fundamental questions about how the social, economic, and technological worlds are connected.
Read More Show Less

Editorial Reviews

From the Publisher
"The field of information networks is an emerging discipline of immense importance that combines graph theory, probability and statistics, microeconomics and facets of the social sciences. Easley and Kleinberg present a panoramic view of this field, from basic graph theory all the way to the state of the art in research."
Prabhakar Raghavan, Head of Yahoo! Labs

"Networks are everywhere, in our social lives, in our economic relations, and in nature; they are now finally arriving to our classrooms. Easley and Kleinberg have written a masterful introduction to networks. This book successfully combines the game theoretic and algorithmic approaches to the study of social, economic and communication networks. It is lively, interesting, readable and accessible. It is a pleasure to teach using this book and never a dull moment for the students."
Daron Acemoglu, Charles P. Kindleberger Professor of Applied Economics, Massachusetts Institute of Technology

"The first college-level text on network science, it should be a big hit for students in economics and business."
Stan Wasserman, Rudy Professor of Statistics, Psychology, and Sociology, Indiana University

“In this remarkable book, David Easley and Jon Kleinberg bring all the tools of computer science, economics, and sociology to bear on one of the great scientific challenges of our time: understanding the structure, function, and dynamics of networks in society. Clearly written and covering an impressive range of topics, “Networks, Crowds, and Markets” is the ideal starting point for any student aspiring to learn the fundamentals of the emerging field of network science.”
Duncan Watts, Principal Research Scientist, Yahoo! Research, and author of Six Degrees: The Science of A Connected Age

"David Easley and Jon Kleinberg have given us a totally new kind of basic economics text, where students learn how to analyze social networks and crowds as well as games and markets. This book covers a remarkable range of topics and offers a broad new vision of what economics can be about."
Roger Myerson, Glen A. Lloyd Distinguished Service Professor of Economics at the University of Chicago and winner of the 2007 Nobel Prize in Economics

"In my three decades plus of teaching, I cannot recall an urge to teach a new undergraduate course like the one I felt upon leafing through this wonderful introduction to everything that is new and important and intellectually challenging in our world."
Christos Papadimitriou, C. Lester Hogan Professor of EECS, University of California, Berkeley

“The elegant explanations in this book allow readers to rapidly gain a deep understanding of how networks work. Without resorting to either advanced math or even a bit of hand-waving, Easley and Kleinberg take us through the essential concepts and intriguing real-world applications.”
Professor Lada Adamic, School of Information and Center for the Study of Complex Systems, University of Michigan

Check out this review: Read Suite 101's Review Here.

"This unusual range of topics is what makes this book invaluable. Instead of just focusing on abstract mathematical models and their formal properties, it puts models in their proper place within a process that begins with empirical observations, leads to mathematical models, is followed by some predictions, and is then subject to experimental validation that starts the cycle anew. In the meantime, one reasons about the connected world around us, discovers some facts, gets some insight into the behavior of complex systems, and even enjoys some “aha!” moments. The book is a pleasure to read."
Fernando Berzal, Computing Reviews

"The book is clearly written and produced to the quality you can expect from CUP. This important and inspiring book must not be missing from the computer scientist's bookshelf in the 21st century, be it because they ought to be teaching the material to their students as an academic, be it because they are a practitioner who want a fundamental understanding of the methods they may already deploy, and how they relate to other areas."
Jochen L. Leidner

"This excellent book by David Easley and Jon Kleinberg, both at Cornell University, is an interdisciplinary work that is well placed to channel and challenge the enthusiasm we have today for all things networked. It covers a wide range of theoretical and practical topics that effectively define the operation of networks, our relationship with them and the behaviours that they engender.Far from being a terse, technical analysis, this is an elegant and engaging examination of the subject. Game theory, for example, suddenly gains a whole new interest when discussed, as it is here, in terms of the behaviour of buyers and sellers in an online auction - a subject that will appeal to the inner geek in those readers seeking to understand the "deep magic" of the process."
John Gilbey, Times Higher Education

"Networks, Crowds, and Markets is an exceptional book."
George K. Thiruvathukal, IEEE Computing in Science and Engineering

"This text offers an integrated, but not superficial, introduction to these new mathematical concepts and their application across a range of social problems. Each section provides rigorous proofs of key results and rich references to the literature, while remaining accessible to the undergraduate with only a high school mathematics background. It also holds great promise for people with a strong background in another field who wish to understand some of the key questions addressed by the social sciences."
H. Van Dyke Parunak, Computing Reviews

"Networks, Crowds, and markets offers students an excellent opportunity to relate enduring conceptual material, taught in numerous traditional courses, to their fast-paced and ever-changing world. Typically, textbooks have not often done so. This work serves, therefore, not only as motivation for students to appreciate the beauty of the abstract, but also as a model for what textbooks might become in the near future."
Sandra L. Arlinghaus, Mathematical Reviews

"This is a fun book. It offers a feast learning curve without confusing the reader with technical details, and it opens a great and timely perspective on dynamical processes in social systems. Easley, an economist, and Kleinberg, a computer scientist, accomplish the difficult task of making the subject available to students from basically any field without being superficial... a hot pick for interested students and researchers new to the interdisciplinary field of complex networks."
Dirk Brockmann, Physics Today

Read More Show Less

Product Details

  • ISBN-13: 9780521195331
  • Publisher: Cambridge University Press
  • Publication date: 7/19/2010
  • Pages: 744
  • Sales rank: 529,775
  • Product dimensions: 7.40 (w) x 10.00 (h) x 1.50 (d)

Meet the Author

David Easley is the Henry Scarborough Professor of Social Science and a Professor of Economics at Cornell University. He was previously an Overseas Fellow of Churchill College, Cambridge. His research is in the fields of economics, finance, and decision theory. In economics, he focuses on learning, wealth dynamics, and natural selection in markets. In finance, his work focuses on market microstructure and asset pricing. In decision theory, he works on modeling decision making in complex environments. He is a Fellow of the Econometric Society and a member of the NASDAQ-OMX Economic Advisory Board.

Jon Kleinberg is the Tisch University Professor in the Computer Science Department at Cornell University. He is a member of the National Academy of Engineering and the American Academy of Arts and Sciences. His research focuses on issues at the interface of networks and information, with an emphasis on the social and information networks that underpin the Web and other online media. He is the recipient of MacArthur, Packard, and Sloan Foundation Fellowships; the Nevanlinna Prize; the ACM-Infosys Foundation Award; and the National Academy of Sciences Award for Initiatives in Research.

Read More Show Less

Table of Contents

1. Overview; Part I. Graph Theory and Social Networks: 2. Graphs; 3. Strong and weak ties; 4. Networks in their surrounding contexts; 5. Positive and negative relationships; Part II. Game Theory: 6. Games; 7. Evolutionary game theory; 8. Modeling network traffic using game theory; 9. Auctions; Part III. Markets and Strategic Interaction in Networks: 10. Matching markets; 11. Network models of markets with intermediaries; 12. Bargaining and power in networks; Part IV. Information Networks and the World Wide Web: 13. The structure of the Web; 14. Link analysis and Web search; 15. Sponsored search markets; Part V. Network Dynamics: Population Models: 16. Information cascades; 17. Network effects; 18. Power laws and rich-get-richer phenomena; Part VI. Network Dynamics: Structural Models: 19. Cascading behavior in networks; 20. The small-world phenomenon; 21. Epidemics; Part VII. Institutions and Aggregate Behavior: 22. Markets and information; 23. Voting; 24. Property.
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)