Neuroeconomics by Daniel Houser, Hardcover | Barnes & Noble
Neuroeconomics

Neuroeconomics

by Daniel Houser
     
 
Neuroeconomics is the study of how the brain makes economic decisions. By its nature neuroeconomics studies the mechanisms of decision making, assumed to be computational, in order to better understand the outcome, that is, the strategies that people use and the choices that people make. Neuroeconomics is not old but has quickly attracted economists, psychologists,

Overview

Neuroeconomics is the study of how the brain makes economic decisions. By its nature neuroeconomics studies the mechanisms of decision making, assumed to be computational, in order to better understand the outcome, that is, the strategies that people use and the choices that people make. Neuroeconomics is not old but has quickly attracted economists, psychologists, and neuroscientists who are working together to combine experimental methods and mathematical models to produce novel studies of brain and behavior. In this book the authors present some of this research and direct the interested reader to a goldmine of neuroeconomics references. The focus of this book is how neuroeconomics is contributing to our understanding of health care. This is natural for several reasons. One is that the brain and the body are intimately connected to each other and the health of one depends on the other. Also, the health system is inherently about decisions. Decisions to stay healthy, decisions to diagnose illness, decisions to treat, decisions to invest in new treatments, decisions to insure, and decisions to pay. This book includes chapters that review basic research on decision making; others are more specific, dealing with some aspect of the health care system. Neuroeconomics is moving very quickly, and the authors represent the cutting edge of this new discipline. Much of the research discussed here offers more questions than answers, and many of the answers are but tentative first steps at a new understanding. It is precisely this that fuels excitement in Neuroeconomics.

Product Details

ISBN-13:
9781848553040
Publisher:
JAI Press
Publication date:
12/28/2008
Pages:
327
Product dimensions:
6.10(w) x 9.10(h) x 1.20(d)

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