Neuromarketing For Dummies

Neuromarketing For Dummies

by Stephen J. Genco, Andrew P. Pohlmann, Peter Steidl
     
 

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Learn how to use neuromarketing and understand the science behind it 

Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why

Overview

Learn how to use neuromarketing and understand the science behind it 

Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more.  Topics include:

  • How neuromarketing works
  • Insights from the latest neuromarketing research
  • How to apply neuromarketing strategies to any level of advertising or marketing, on any budget
  • Practical techniques to help your customers develop bonds with your products and services
  • The ethics of neuromarketing

Neuromarketing for Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.

Product Details

ISBN-13:
9781118518977
Publisher:
Wiley
Publication date:
07/29/2013
Series:
For Dummies Series
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
408
Sales rank:
1,011,423
File size:
3 MB

What People are saying about this

Roger Dooley
"Neuromarketing for Dummies is the best and most comprehensive book about brain-based marketing to date, and deserves a spot on every marketer's bookshelf."

-- Roger Dooley, author of Brainfluence and Neuromarketing and Brainy Marketing blogs

Meet the Author

Stephen J. Genco, PhD, is a founder of the modern neuromarketing revolution. Andrew P. Pohlmann led the development of the world's first global neuromarketing consultancy. Peter Steidl, MBA, PhD, has carried out neuromarketing assignments with a number of Fortune Global 100 corporations.

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